Our Approach

Discovery

Discovering and understanding who our clients are, what they do, and who they do it for, is key in establishing a successful relationship. Clear communication makes everything a little bit easier.

Strategy

What is the business case? Defining the project parameters, schedule, costs and other pragmatic considerations helps to frame the project properly. We conduct extensive research to make sure we have the situation sussed.

Creative

Thinking, talking (arguing), tinkering and various other insane interactions between a bunch of smart, creative people yields magic. This magic is the creative embodiment of our client’s voice - The voice with which they can effectively talk to their customers. Therein lies the true value of Nicework.

Refine

Constantly checking against the project strategy and making sure we meet milestone goals helps shape the final iteration. Tweaking turns a good project into an exceptional one.

Execute

Understanding, planning, creative and refinement do not a finished product make! Using a wide variety of competencies, we execute projects on time and within budget.

Measure

Evaluation is important in understanding the success of a given project. Did we meet goals? Did we exceed them? These sorts of questions yield the kind of information that will help us learn from successes and (hopefully not, but it happens) failures.

Measurement, while being the last stage is also the first – the best starting point to begin discovery again.