Demographica Rate Card and Design Bible

Demographica (previously known as Global Acquisitions) is South Africa’s leading provider of database marketing services. Nicework was brought on board to help create support materials for their sales efforts.

See our rebrand of Demographica here.

Client: Demographica

Discovery:

One of Demographicas key target markets is advertising agencies. People who plan media are constantly looking for innovative and effective ways to promote their clients brands. It made sense to equip them with a functional, beautiful rate card and a document that outlined best practice for advertising submissions to Demographica.

Brief:

• Develop a design bible to ensure consistency of mailer design
• Create a rate card poster to provide a visually appealing breakdown of Demographica’s rates and segmentation

Challenges

• To encapsulate the technical services Demographica offers to individuals who are not necessarily familiar with the company
• To stand out from the many other options available to media buyers

Tackling the brief:

Design bible

The Demographica Email Design Bible provides simple guidelines on how to design fully-optimised email campaigns. The design of the booklet draws inspiration from the visual iconography of the Demographica brand and is pocket-sized for easy mobility.

Rate card poster

The rate card is an eye-catching A4 poster that lists vital information about Demographica's rates and segmentation in a visually appealing way. We thought it was a creative approach to keep Demographica in the minds of relevant agencies. It also fits conveniently into a desk drawer!

Results:

• Better retention from agencies
• Improved material submissions