“What what what ? What are you saying, dear Kyle ? What do you mean ? We are creatives, we are the swooshes on a page, the starbursts of the billboard, the negative-space of the editorial. We elevate objects from ‘things’ to ‘desirables’ ! Shun ! Shun the nonbeliever.”
Here me out on this but there is a real point and relevance to what I am saying here.
You receive your brief or come up with a project that you begin researching and gathering elements. You find a wordsmith and place amazing words onto a page, and collect all your ideas and concepts into a great big Word Document. You place your images and words and end up with a 156 page Powerpoint filled to the brim with all kinds of graphs, icons, images and text. But what are you trying to do with your presentation ? Are you trying to state every single fact about every single nuance ? Are you trying to give people an overall view on a project ?
This is the question you must ask yourself before you stand in front of your audience with a million slides and here are a few tips to ensure that your presentation is engaging and more importantly, leaves your audience awake and informed.
1. START WITH A GOAL IN MIND
What do you want people to take out of the presentation ? Start with that little answer and make sure that your content leads you towards that goal.
2. LESS IS MORE
Trying to remember what exists on 79 slides is almost impossible. What results is that you end up reading your presentation which ultimately reduces the pace and interest to nothing. Keep it short, keep it clear and make sure you don’t create such a big presentation that it’s impossible to present.
3. LEAD PEOPLE ON A JOURNEY
You know where you stand now, and you know where you want to go. As you make a point, or have gone through a detail heavy section, take a break in your presentation. Have a few slides which change the pace and wake people up. A funny story, or interesting anecdote can really help in these cases.
4. LET VISUALS TELL THE STORY
People create emotional connections more-so to imagery than words, as-well as being able to visualize complex scenarios via some simple graphics. Collect some high resolution stock photos, illustrations and graphs to help keep your presentation flowing and understandable.
5. END WITH CLARITY
A presentation should leave its audience with a question answered, a moral of a story or a clear understanding of a topic.
6. POST PRESENTATION
Let people ask questions if they are interested and give them a way to contact you after the presentations. A great presentation leaves people wanting to know more.
Follow those handy tips and you’ll no doubt have a captive audience who will actually remember and give a damn about what you have to say.
You can also download these handy tips to help guide your design process when crafting your presentations. Click it nowwwww !