February 11, 2016

Reflecting Reflections

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This Thursday, we thought this set of enchanting photographs by Viktor Egyed might be an interesting way to take some timeout in your day to be still, and have a bit of a ‘think’. Sometimes these quite moments allow you to reflect, and result in you finding that groundbreaking idea you were searching for, or realise that it is time to finally get started on that passion project that has been lingering in the back of your head for the past few months.
Anyhow, I hope these photographs of idyllic reflections please your eyes and add some ‘calm’ to your day.

















If you want your brand to like what it sees in the mirror, get in touch with us here:

great brands are communicated, not designed

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February 10, 2016

Sugar Office

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Who needs stationery when you can have candy, everywhere! The designers from Food&Event had a lot of fun brightening and sweetening up the office with a good dash of sugar. Nicework’s sweet tooth is watering. (via Fubiz)










Nothing is as sweet as a well communicated brand. Take a look at Nicework’s secret recipe.

great brands are communicated, not designed

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February 9, 2016

CreativeMornings: Ahmed Tilly on Ethics

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With CreativeMornings’ worldwide theme for February being Ethics, we thought it would be a great idea to invite an upstanding citizen of South Africa’s creative industry to be our speaker.

A man who considers his greatest achievement to be creating award-winning work without once doing a scam ad, Ahmed Tilly is the perfect fit.


Ahmed Tilly grew up in Polokwane, studied in Jozi, lived in Cape Town and considers Johannesburg as home. Tilly worked as a sales assistant, switchboard operator, PA announcer, supermarket cashier, confectionary and shoe salesman before entering the communications industry.

He started his career in advertising at Lindsay Smithers FCB in 1996, moved to Publicis for a couple of years before relocating to Cape Town to get into The Jupiter Drawing Room. He also did a stint with TBWA. In 2005, Tilly moved back to Johannesburg to start Black River FC.

Tilly has been elected as a member of the Creative Circle EXCO for several consecutive years, judged the Loeries Awards for close to a decade and judged the Cannes Lion Awards in 2015. He’s been nominated for the past 3 years as “Most Admired in Jozi” by his peers, which he thinks is pretty cool.

Thanks to the work he has had a hand in, he is unwelcomed in India, Zimbabwe, parts of South Africa and China. His creative philosophy; “If it’s not worth remarking about, it’s not worth doing”.

Ahmed’s CreativeMornings talk will take place on Friday, 26 February 2016. Tickets will be released on Monday, 22 February at 07:00 sharp. Register, set your alarm, and book your ticket when they are released for what promises to be a fantastic talk.

Like CreativeMornings Johannesburg on Facebook and follow us on Twitter. You can also follow Nicework on Instagram to stay up to date with all things CreativeMornings Johannesburg and Nicework.

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February 9, 2016

Mundane Monday

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The mundaneness of repeating task is often tedious, but what if it was actually something beautiful? Perhaps this is Moli Studio’s take on the matter?Their video Endless takes a mono-colored world and adds in a series of machines which perform random tasks. In the context of the video though they’re oddly hypnotizing.

ENDLESS is a story about seeking and not finding.
It’s the mechanized routine.
It’s to get up, go to work, eat, fall in love, buy, throw, fall out of love, accept, sleep, wake up.
ENDLESS is a story about seeking and (not) finding.







ENDLESS from molistudio on Vimeo.

Make us a part of your routine. Follow us to see how we can help you.
great brands are communicated, not designed

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February 8, 2016

Nicetips: 8 February 2016

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Tips - 8 Feb

1. Focus brings significant improvement.

Accept the idea of making one significant improvement in a product or service at a time. Focus on doing one thing and doing it well. It’s hard enough to do one thing well – if you focus on too much, you risk making lacklustre ‘improvements.’

2. Listen to your market.

In the age of social media, it’s easier for people to talk to you directly and tell you what they like and what they don’t like about your product or service. Listen to what they say and put their ideas into practice where possible. If you are able to offer them personalisation on your product without hindering processes or profits, you should do so.

3. Ideas aren’t location specific.

Marketing ideas can be transferrable. Yes, there may be a few that are location specific, but the majority of them can be applied in your area too. Research and travel, you’ll find ideas working in other cities that haven’t caught on in yours – use them.


Give your project the platform it deserves. Speak to us about a custom presentation or sales deck:

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via: Inc.

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February 5, 2016

Tea state of mind

Culteavo tea was inspired by the deeper meaning of the verb “cultivate”: to foster the growth of… not just tea, but the mind, soul and spirit. Culteavo represents a culture, community, wellness, awareness, awakening of the senses. The Culteavo team are well travelled and have studied the art of tea making, they respect the tradition and give it a whole new meaning. They have learned how it’s done, and how it’s not, and this is how they have done it.












Check out the link below, for great branding.

great brands are communicated, not designed

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February 3, 2016

CreativeMornings Johannesburg: Ethics

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Ethics is a branch of philosophy that deals with systematizing, defending, and recommending concepts of right and wrong conduct. Ethics seeks to resolve questions of human morality by defining concepts such as good and evil.

Though they are sometimes broad and largely dependent on the state of a society at a particular time, ethics are present in everything – from the values we define for our identities to how we interact with one another. Our ethics influence our worldview and how we approach the work we do.

This month, 133 CreativeMornings chapters will be exploring ethics and how they apply to different aspects of our lives.

The theme was chosen by our Madrid chapter and illustrated by the Madrid-based CESS (César Cid). Gear up to have your perceptions challenged.

Follow CreativeMornings Johannesburg on Twitter and Facebook, and follow Nicework on Instagram to stay up to date with what’s going on leading up to the event.

Follow the conversation on Facebook, Twitter, and Instagram by searching #CMethics.


via: CreativeMornings.com, Wikipedia.

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February 3, 2016

Joanne Nam

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Los Angeles-based Korean artist Joanne Nam’s paintings are making me smile. These placid, beautiful figures graced in light and shadow create a delicate landscape for melancholy to breathe. Take me away…












Like a picture, a brand is worth a thousand words. What does your brand say?

great brands are communicated, not designed

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February 2, 2016

Black and White Anthropomorphic Illustrations

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David Álvarez produces soft illustrations that seem to glow despite their often limited colour palette of black and white. The graphite scenes depict animals either interacting with or as humans, often donning elaborate garments while engaged in activities such as dancing or reading books. Mesoamerica is one of the illustrator’s favorite subjects to produce works around. Recently he created a book surrounding Mesoamerican myth titled Ancient Night that follows a rabbit and opossum’s adventures withpulque, a fermented prehispanic beverage.

Seen here are a number of collaborations with illustrator Julia Diaz. You can explore more of Álvarez’s illustrations on his Instagram and blog.































“I always found it amazing how artists worked in the earlier days, I think of the technological limitations and how it took talent, skill, and patience to develop works of great complexity. That was one reason why, since I was a student, I felt interest in figurative drawing for handling light and shadow. At school I discovered graphite and its possibilities. When I started working on my own I noticed that my personality and my way of working suited that particular technique.” David Álvarez


This artist shows how great potential can be unlocked even within the simplest of mediums. Contact us to see how we can unlock your brand’s potential.

great brands are communicated, not designed

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February 1, 2016

Nicetips: 1 February 2016

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Tips - 1 Feb

1. Multiple, small experiments.

Sometimes even the most brilliant, well thought-out marketing executions fall flat. Investing in one big idea for it to fail can land you in hot water.  It’s safer to hedge your bets – experiment with a few ideas and try to keep costs low.

2. If you wait until you’re ready, you’ll wait forever.

Not every experiment will be a huge success – some experiments will fail.  Release your product or service to market as soon as you can and let the market give you feedback; this is a quick way to know whether you are offering something that people want.

3. Open space = Opportunity.

Experiment in open spaces – areas where competitors don’t exist. If there are no open spaces, experiment where your competition is weakest – don’t go head-to-head with the Goliaths in your market, you will lose.

Attack areas where you perceive yourself to be strong. As with any new venture, there will be stumbling blocks – the confidence you have in your perceived strengths will help you overcome these.


Time to update your marketing and sales decks? Speak to Nicework:

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via: Inc.

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