July 29, 2015

Sheffield Children’s Hospital gets a cheerful makover

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No more dragging your kids to the hospital any more! Independent designer, illustrator & lecturer, Nick Deakin, has blown some fresh air and a substantial amount of colour into the Sheffield Children’s Hospital’s treatment rooms – making hospital visits a go-go rather than a no-go for kids.

Working alongside the hospital’s charity arts programme, Artfelt, Nick infused the department with his bold characteristic style and a bright colour palette flooding the space. The project is designed to both engage and stimulate young patients and assist in clinical assessment (by providing just the right amount of visual distraction for young patients) – clever!

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Click The Children’s Hospital Charity For more info about Artfelt or the Children’s Hospital Charity’s work.


Design has the power to communicate, evoke the senses and transform the spaces we live in – explore the intangible value of design (reaching much further that aesthetics alone)

great brands are communicated, not designed

 

 

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July 28, 2015

Designer. Illustrator. Thing Maker.

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Keeping it local this Tuesday. Lauren Fowler is a South-African designer and Illustrator. Her illustrations are marvellously detailed and filled with whimsy.

 

Fowler’s shop, lostisaplacetoo.com is a platform where she sells artwork, gift cards and cross stitch sets both locally and internationally. The artworks and greeting cards are for people who are looking for something a little different. All the artworks are signed and editions of 100.

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July 27, 2015

A Monday Smile in the form of a Rabbit

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This Monday, let us think of the simple things that make us feel warm and fuzzy inside… like a hot cup of tea, a good book, a comfy duvet and  series, or a fluffy rabbit.

I would like to introduce you to the brilliance that is Miffy Chen. Her simple illustrations come to life through computer character animation. In this instance, the vessel that holds her talent comes in the form of a Dutch dwarf rabbit named Mars. Note : you are encouraged to make noises of delight at this little creature’s appeal.

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Do you have a brand message that needs the ‘hop’ built back into it? Click here:

great brands are communicated, not designed

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July 22, 2015

That’s the Spirit.

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Most commonly greeting cards communicate messages of appreciation, celebration or remorse. The messages being communicated can get lost within loud visuals or over emotive language use. If you prefer clear concise communication, these cards are for you.

Emotionless Cards’ is a collection of hilarious greeting cards that is brutally straightforward, and does not contain the elaborate, expressive words that are commonly found in such cards. Designed by Adam Gothelf and Alberto Rodríguez, these cards were made to “fulfil culturally required responsive notification devoid of any artificial or exceeding empathetic expression.”

The cards are printed with messages like “365 Days Completed” to celebrate a new year, and “shelter refresh” for house warming.

 

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Happy New Year.

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It’s a Girl.

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Get Well Soon

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House Warming

Do you have a brand message that needs clear and concise communication, consult our branding page and see how we can help you.
great brands are communicated, not designed

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July 21, 2015

Stand Up For Your Health

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Studies have shown that sitting all day is terrible for your health.  What may be worse is that extra physical activity doesn’t seem to offset the costs of prolonged sedentary time – your hour at the gym after work isn’t making up for the time you’ve spent sitting at your desk throughout the day.

Many people have turned to standing desks in an attempt to improve their health related habits whilst at work. The Mantra (Arthur Jones) decided to take a Two Week Standing Challenge, and became ‘a fully-fledged believer.’

As Arthur states, you shouldn’t stand for the whole day. The idea is that you move a little bit more, and sit a little bit less. More…

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July 20, 2015

A Foxy Tale

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Mondays have the tendancy to throw many of us curve balls or waves of procrastination, as we metaphorically curl into the fetal position and sway slowly back and forth… A tad dramatic? Maybe.

Anyhow, this Monday I have chosen to introduce you to someone who may very well brighten your day. Meet Quinn the Fox, follow him on his many adventures, and let him lead you in a swift, bouncy, conquering direction for the remainder of the week!

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Feeling full of foxy fun? Or need to tell a tale through your brand? Then click here:

great brands are communicated, not designed

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July 16, 2015

Beautiful Illustrations of Beautiful Deaths

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Graphic artist and illustrator Robert Ball is exceptionally talented, and because of this he has also landed the job of rendering artistic interpretations of each episode of Game of Thrones from the pilot to the last episode of season 5. The series is called “Beautiful Death” and is named quite accurately if I do say so myself. Ball’s usual subject matter for these illustrations is a death in the episode being depicted.

HBO has said: “Like the scenes these depictions are inspired by, each piece in the collection contains several layers of detail, symbolism and lethal significance.”

There is a dedicated site for this huge project that allows others to submit their own artwork as well! Bellow are a couple of our favourites, if you would like to see the rest of the series please click here

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Do you have an illuminating idea or brand story, contact us and we will make it happen.
great brands are communicated, not designed

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July 15, 2015

Meet Snask!

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Meet Snask, a creative agency in Sweden that makes kick ass branding, design & film; through the eyes of Annelies Clauwaert.

During a three months internship at Snask, she ended up making a stop motion film based on a design created for the Snask column in Computer Art magazine. A little treat – executed with great craftsmanship and a whole lot of pink!

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After such a nice introduction, one has no choice but to jump down the pink-tailed rabbit hole to find out more about Snask. Welcome to design wonderland – where not only great work is produced, but also books, beer, bikes and records are born.

Washington Post – Favorite’s Issue

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YAY Festival 2012 – a creative Scandinavian festival

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 Kontroll – Immortal book design for rising communication star Erik Modig

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To see more, visit Snask’s Behance portfolio – you won’t be dissapointed.

 


Design works best when it tells a story, here’s how!

great brands are communicated, not designed

 

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July 14, 2015

Flame Grilling McDonald’s Fans

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With a wealth of information at our fingertips today, it’s easy enough to perform a five minute search on your smartphone, claim fan status and profess your undying love for a brand or product, without ever having interacted with it (or heard of it) before.

This begs the question, if you’re trying to find the real fans of a brand, where do you look? As the Norwegian arm of Burger King has proven, you can’t look at a brand’s social media pages and assume that all follows and likes are from loyal fans.

So how about fans with tattoos? Those of us that place a permanent mark of our undying love and devotion for our favourite brand on our bodies (and hold thumbs that they’ll never undertake a major rebrand).

What’s better than finding out that you have fans this loyal? Turning your competitor’s most loyal fans into fans of your brand and then convincing them to change their tattoos.

São Paulo agency David found out how best to do this for their client, Burger King. They tracked down five Big Mac lovers so devoted to that they each bore Big Mac tattoos. The five participants were offered a trip to Brazil with the promise of an unspecified Burger King taste test.

The five participants tried Burger King’s latest offering, The Big King, loved it, and then were introduced to celebrity tattoo artist Ami James. Ami then offered to add flame-broiled grill marks to their Big Mac tattoos – changing them to flame-grilled Big Kings.

Did they like The Big King enough to alter their tattoos? Four out of the five did, with the only participant not wanting to change their tattoo doing so for sentimental reasons.

 

Do you want people to get tattoos of your brand someday? Learn how to build a brand that people will want on their bodies, here:

great brands are communicated, not designed

You can read the full article on Adweek.

 

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July 13, 2015

A New Place to Stay

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 “Caravan Tokyo is a mobile accommodation project located in several strategic areas around the city of Tokyo. These trailers are vintage and have been rescued, renovated, and designed for people to experience a unique stay in Tokyo. Anagrama’s proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture. This led them to create a design line that is simple, basic, and functional, allowing the communication of the brand’s objectives in a concrete and straightforward manner. The colours of the trailers are altered depending on the racing team and its area.”

Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the up most attention to details, to providing perfect solutions based on the analysis of tangible data.

 

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