“Amid the streets of a noisy city, jam-packed with over 7 million inhabitants, lie thousands of people working in informality. Without big advertising budgets or extravagant media spots- they try to find their place on the sidewalk, amongst the sound of roaring traffic, the acute whistle of horns and all-too-rushed pedestrians making it from here to there. We’d like to raise their voice today- the voice of those entrepreneurs- those whom no one has ever heard of, except for those rare moments when you’re crossing a corner and you hear a voice say “at your service,” “what would you like” and “you want a little extra on the side? On me.”
Created by Julian Arturo Velasquez Duque, Julian Andres Ardila Suarez and Luis Fernando Prada, Sidewalk Entrepreneurs is a visual project aimed at giving an identity to those small businesses, otherwise known as street vendors or hawkers, that are able to get by everyday with absolutely no promotion other than the strength of their own voices. Six Sidewalk Entrepreneurs, each with their own little stalls, significant spots and big dreams for their businesses have allowed for the artists to design their image, and here you go…
p.s. I LOVE THIS! And if you do too, you can look at the rest of the project over here.
512 km divide the deep blue pacific ocean from the centre of the country. The amazing taste and freshness of Nilo’s tropical products keep local and foreign customers coming back every morning for the best freshly chopped fruit on this side of town.
Rafael Galindo is an experienced shoe polisher who takes daily strolls on the sidewalks of the World Trade Center, polish in hand, ready to leave every and any shoe that he finds on his way, as good as new. Always sitting closer to the ground, he listens to all types of stories, love (or falling out of it), fights and reconciliations. His image was constructed from shoe polish to honor his primary work tool.
It’s years of good will and amazing flavour that have made Doña Marina’s obleas a must-encounter spot: One where you can stop and enjoy a traditional dessert, right after having had an office lunch.
Her work spot extends itself down hundreds of metres of sidewalks across the walled city of Cartagena. Fresh, ripe fruit, a smile and an image of her, reminds us all of the flavour in African-Columbian culture.