Packaging design for a high-end chocolate range designed by Sort Design. The sophisticated colour palette and simple design works well for a high-end target market.


Packaging design for a high-end chocolate range designed by Sort Design. The sophisticated colour palette and simple design works well for a high-end target market.


An interesting article about the waning interest in Nintendo Wii. The Wii has shown decreased sales figures recently. The major reason the writer puts forward for this is that the console was designed to be used by a wide range of demographics. As a result the operating system was very simple and the level of complexity in the available games was relatively low. This turned the console into a fad that sold because of its gimmickry rather than its quality.

The New York Times has a blog called The Book Design Review that spotlights interesting book design over the years. These are different book covers for Truman Capote’s influential book In Cold Blood.




Perfect Origins is the project of design collective Make Ink. The collective focuses on arts-based branding projects and their latest offering uses the long-standing Adidas brand as their starting point. Playing on the idea of heritage and history Make Ink translated the shoes into various prehistoric types. Here are some images:



Unfortunately not. This is a conceptual packaging design by Ryan Yoon and Harc Lee where the Coca-Cola can is revisioned to have no colour. The impulse behind the design is to eliminate the energy expenditure and the use of toxic colours in the colouring process. The brand logo being pressed into the surface of the can is a clever and sophisticated green alternative. If only Coca-Cola cared about the environment.

Amazingly detailed stop-frame animation titled ‘Going West’ by Andersen M Studio for the New Zealand Book Council.