Category: Advertising

April 29, 2013

The Japanese have done it again

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Love this clever idea by the Copy Writers Club Nagoya

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Advertising Agency: Dentsu, Nagoya, Japan
Creative Director: Yoshihisa Ozaki
Art Director: Michihito Dobashi
Copywriter: Kotoha Tanaka
Designers: Masatsugu Yano, Masao Shirasawa, Koji Tanaka
Photographer: Yoshihiro Ozaki
Printing Directors: Norio Kito, Satoru Ozawa
Retouchers: Osamu Sato, Makoto Tobita
Sticky Notes Producer: Toshiya Yamada
Copywriters: Yosei Urushibata, Yoshiki Toya
Translator: Yunosuke Kunimoto

Via (ibelieveinadv)

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March 25, 2013

Shoes are boring, wear sneakers.

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A great idea from Converse to create a division i the shoe world. Are you a shoe or a sneaker person?

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P.S. I was wearing shoes when I made this post. So Shoes blog.

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March 19, 2013

StrangeLove Promotional Gift

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“Most energy drinks make you look like you’ve been kiss­ing your cousin under the bleach­ers at the Parramatta Speedway. (Not that there’s any­thing wrong with that). They scream pre­mium but relent­lessly hum Bön Jovi songs under their breath. Our pack­ag­ing phi­los­o­phy is sim­ple — make some­thing that peo­ple want to show their friends”.

New Zealand based branding and packaging company, Marx Design, recently created this promotional gift box for StrangeLove, a new energy drink that is being introduced to the Australian market. This hamper includes one bottle of StrangeLove ginger beer energy drink, one steel bottle opener with a little rat silhouette and a heart cut into it, metal straws, cocktail straw, promotional cards that explain the product, and a deck of beautifully illustrated playing cards by Randy Mora.

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Via: Design Work Life

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March 19, 2013

Afrika Kicker

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This is an awesome campaign in Germany that was created to help raise funds for the youth in Rwanda and South Africa. This foosball table was themed around the many difficulties you find in the common areas where people play soccer. Details include bumpy clay, players using crutches, a tree in the middle of the field and a fountain hole in which the ball could suddenly disappear. The game consists of a bet of € 2 between the players. Through an integrated facebook application, every game can be digitally transferred into social media and spread virally. Once you log in with your Facebook profile, the game has a built-in camera is transmitted as live stream on Facebook.

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Via: Design Made in Germany

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February 27, 2013

“Who you gonna call? Ghostbusters!”

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I’m a huge fan of the super talented Katey Mangels, an illustrator and designer based in Philadelphia. I recently came across a project she did for a fictional company, “Phantom Calls”, that rents out ghosts to haunt people. Each ghost she has featured have their own unique skills and specialties, so take your pick. Not only is this an awesome quirky concept but it is designed beautifully and kinda makes me wish that things like this weren’t just fictional fun.

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Via: kateymangels

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February 12, 2013

Happy Planet

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This isn’t the first time we’re posting about Zim and Zou, and I’m sure it won’t be the last. Here’s a little look behind the scenes of the papercraft stop motion video they made recently for IBM.

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via: Behance

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January 24, 2013

Fall in Love with Travel

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Check out this beautiful video by Justin Barnes – each scene was carefully selected and re-drawn from an iconic vintage travel poster. Love it.

Fall in Love with Travel from PASSNGER on Vimeo.

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via: Design You Trust

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December 6, 2012

TomTom remakes all the best viral videos of the year… Sort of

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We at Nicework do really enjoy a good spoof. TomTom has remade all of the the biggest viral videos of the year but on a shoestring budget.

The actor is marvellous. Have a look if you have not already seen it. I especially like the remake of the Sony video

All to promote their competiton http://www.tomtom.com/more


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November 8, 2012

Gentlemen Films

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Have you seen what our friend and office buddy, Greg Rom, has been up to lately? Well we think you should, because it’s only a new company, and a super great one at that. So without further ado, meet Gentlemen, the new connoisseur film and production company on the block.

Gentlemen is a creative commercials production company that also dabbles in short films and other stuff.

Director Greg Rom is a performance and visual stylist, with a knack for tackling intricate VFX jobs. He is also, as legend goes, the original inspiration for Bruce Wayne, Tobey Maguire and Gandalf the Grey.

Executive Producer Vanessa La Trobe has a wealth of experience working on both agency and production-company levels. She is also, legend goes, the inspiration for Lara Croft, Margaret Thatcher and Baby from Dirty Dancing.

Our mission is to take a more intimate approach to the production process, allowing us to craft diverse, original products without any of the fancy-pants nonessentials. There. We said it.

Be sure to check out some of Gentlemen’s great work on their website, as well as follow them on Twitter.

 

 

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October 31, 2012

It’s Halloween – Have a Monster

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Look at these cool monsters by animation directors Jens & Anna

Halloween is here, and inspired by the scary season animators Jens Blank and Anna Benner of have created a series of cut-out-able monsters. Simply download the PDFs, cut them out, fold and stick, and then start having some Halloween monster fun.

The monsters include the likes of Bone Cruncher, Eyeball Muncher and Smiling Terror, and they’re all based on creature designs that the animators had kicking around the studio. Aside from a sheet for each monster, you can also cut out some Puny Humans to feed to your new pets. Post photos here Picasso Pictures Facebook page and win free stuff! Who does not like free stuff?

Download and play with all of the monsters: Gut GobblerSnake of DeathBone Cruncher,Giant Bulging OrbTentacle SlimerEyeball Muncher and Smiling Terror. And don’t forget,Puny Humans provide great nutrition for them. We did… How can you hate monsters on Halloween?

To prove they made them, here is a sketch:

Via (Computer Arts)

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