Some straight and simple advice.
Category: Brainwork
November 4, 2011
10 Mobile Facts
Posted by
Some really interesting South African mobile statistics from Prezence Digital.
via: between 10 and 5
September 2, 2011
Back to the Start
Posted by
A truly amazing stop frame animation by Max Halstead. The film was commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
Here is a behind the scenes view of the production process:
Back to the Start – Timelapse from Johnny Kelly on Vimeo.
August 23, 2011
iOS 5 Early Earthquake Detectors
Posted by
“Following the devastation wrought by the recent Japanese earthquake, Apple has hooked the country’s early warning system into iOS 5. The tectonically-volatile nation has the most sophisticated alarm in the world, delivering life-saving warnings seconds or minutes before disaster strikes. iOS users already had access to this functionality via apps like Yurekuru, but iOS 5 will bring it directly into the operating system”
via: endgadget
August 19, 2011
Always Read The Manual
Posted by
The Manual is a printed and hand crafted journal that takes a fresh look at web design.
“The idea was to play on web design being a relatively young discipline, by creating an identity for the journal that felt older than its time, with references to heraldry, freemasonry, and old book illustrations (among other things).”
The first journal features illustrations by Raymond Biesinger, Olimpia Zagnoli, Christopher Gray, Jessica Hische, Owen Gatley, Ping Zhu and Superbrothers. It will be published three times a year.
via: It’s Nice That
August 16, 2011
5 Things Lady Gaga Can Teach Marketers About Community Building
Posted by
Fast Company blogger Louis Marino wrote an interesting article about direct consumer marketing using Lady Gaga as a case study.
Here is a synopsis:
“To stay relevant, every brand, whether crooner or conglomerate, has to embrace and continually engage the community it serves. Lady Gaga knows this full well because she knows how to be part of her community. And how to make little monsters of us all. Below are five things brands can learn from musicians about building communities:
Target like-minded individuals. Rather than focusing on gender or ethnicity, engage consumer groups with common interests–like music. If you deliver a great experience that relates to something they’re passionate about, they’ll share amongst the rest of their community and ignite a brand movement.
Be vulnerable. Part of the bond that ties Gaga to her fans is that they share a sense of vulnerability–they’re all outsiders (whether now or growing up). As such, they have to band together to form a tight- knit tribe. When brands can be honest and open about who they really are, they will attract strong devotees.
Treat the consumer like your boss. Gaga is the star but she rolls out the red carpet for her fans. She actively looks for ways to honor them. Brands must do the same thing: Put the consumer first, make their dreams your mission, and they’ll rally around you, creating a powerful community. If you don’t treat your consumer like your boss, then you aren’t going to understand them, and therefore not evolve to keep up with how they live.
Create a collective experience. With social media this is easy, but it’s only effective if you do it the right way. Successful artists need fans in their daily lives just as much as the fans need and want them. When done authentically, Twitter and Facebook can allow consumers to feel like they are part of a larger group dynamic with brands.
Become a better company through community. Really great recording artists believe they are better because of their fans. That should be every company’s mission, to be better companies because of their consumers.”
July 15, 2011
DIY Pen
Posted by
Fraser Ross‘s DIY pen is a flat packed object combining two conflicting materials – Heat Shrink Rubber and Plywood.
DIY Pen from FRASER ROSS on Vimeo.
July 6, 2011
Advice to Sink in Slowly
Posted by
Advice To Sink In Slowly is an ongoing series of posters designed by graduates for the purpose of passing on advice and inspiration to first year students. An advice poster is given as a welcoming gift to every student starting a course at participating Universities when they enrol.
