via: between 10 and 5

Here is a behind the scenes view of the production process:

Back to the Start – Timelapse from Johnny Kelly on Vimeo.

via: endgadget

“The idea was to play on web design being a relatively young discipline, by creating an identity for the journal that felt older than its time, with references to heraldry, freemasonry, and old book illustrations (among other things).”

The first journal features illustrations by Raymond Biesinger, Olimpia Zagnoli, Christopher Gray, Jessica Hische, Owen Gatley, Ping Zhu and Superbrothers. It will be published three times a year.

via: It’s Nice That

Here is a synopsis:

“To stay relevant, every brand, whether crooner or conglomerate, has to embrace and continually engage the community it serves. Lady Gaga knows this full well because she knows how to be part of her community. And how to make little monsters of us all. Below are five things brands can learn from musicians about building communities:

Target like-minded individuals. Rather than focusing on gender or ethnicity, engage consumer groups with common interests–like music. If you deliver a great experience that relates to something they’re passionate about, they’ll share amongst the rest of their community and ignite a brand movement.
Be vulnerable. Part of the bond that ties Gaga to her fans is that they share a sense of vulnerability–they’re all outsiders (whether now or growing up). As such, they have to band together to form a tight- knit tribe. When brands can be honest and open about who they really are, they will attract strong devotees.
Treat the consumer like your boss. Gaga is the star but she rolls out the red carpet for her fans. She actively looks for ways to honor them. Brands must do the same thing: Put the consumer first, make their dreams your mission, and they’ll rally around you, creating a powerful community. If you don’t treat your consumer like your boss, then you aren’t going to understand them, and therefore not evolve to keep up with how they live.
Create a collective experience. With social media this is easy, but it’s only effective if you do it the right way. Successful artists need fans in their daily lives just as much as the fans need and want them. When done authentically, Twitter and Facebook can allow consumers to feel like they are part of a larger group dynamic with brands.
Become a better company through community. Really great recording artists believe they are better because of their fans. That should be every company’s mission, to be better companies because of their consumers.”

DIY Pen from FRASER ROSS on Vimeo.