21-Year-Old WWII Soldier’s Sketchbooks Show War Through The Eyes Of An Architect

Victor Lundy was a 21-year-old architecture student when he enrolled in the military in WWII. But instead of giving up on his creative side, the soldier decided to document events on the battlefield that he was present in, in a series of sketchbooks. In these sketchbooks, he recorded everything from fallen soldiers, air raids, and beach landing crafts, to more relaxed scenarios such as soldiers resting or playing games.

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Nicework turns 10

The story of Nicework’s founding happened in two parts. The first happened at 2 am at a party called Fraymentos (hosted by Adi Loveland), in a club that was literally underground. Ben, Donovan and I formed the idea alternating between dancing to bad house music and shots of Jagermeister (that was still a thing back then). Next we mapped out our master plan onto a single sheet of A4 paper at Scuzzi in Parkview. It was simple… borrow a bit of cash, buy a G4 tower, get clients and make a profit! On the 4th of February 2007, Nicework moved into a garden cottage which Don’s mom very kindly allowed us to inhabit. We spent our days designing anything legal for money and swimming in the pool at lunchtime.

After a couple of months, we decided to upgrade our fledgling company. We found the smallest office space we could (The Anchor Building in the Media Mill), bought a fax machine (we thought it was important- it was not) and went through the pain of opening a company bank account. We hired our first designer and copywriter and learnt that tracking time is absolutely necessary (not something the robot overlords demand), contracts are essential and cash flow is the most important element for every company. This was our experimental phase. The studio was filled with flash websites, colourful animations and some pretty wild design ideas. Blue Moon, one of our earliest clients gave us our first real taste of large campaign work and we got involved in all branding, presentation design and audio/video work. We were also very busy curating a series of exhibitions, designing the NICE Magazine, getting up to trouble with our neighbours Injozi, Clickmaven and Humanoid, activating the Alexander Theatre with Anikesh Ramani and renovating a building in Braamfontein (which we never moved into). The renaming and rebranding of Demographica (who would go on to becoming one of our longest standing clients) was a step towards becoming a serious design agency.

As with all business owners, we have always tried to improve and elevate our game.  As our team expanded, we moved office – the second floor of The Media Mill! The business evolved into 5 core areas of focus- Branding, Graphic Design, Presentations, Film & Video and Websites. We’ve been lucky enough to have worked on some monumental projects over the last 10 years. Ogilvy & Mather invited us to work alongside director, Leigh Ogilvie on Young Gifted and Black for Channel O. The song features a collaboration of amazing South African artists and we had loads of fun working on the design and animated elements. The campaign went on to win a series of awards. Bentel Architects asked Nicework to help celebrate 70 years in business by publishing a 120-page book showcasing their company history and work. Early players in the South African property development space, Lenny Bentel and Raymond Ackerman worked together to build the first Pick n Pays, with many malls following as our economy grew. Bentel has been instrumental in creating the landscape of South Africa’s cities. When the World Cup came to our shores, we had the privilege of working alongside Andrew Wessels and the team on Kelly Rowland’s music video- Every Where You Go for MTN’s 2010 World Cup sponsorship. Artlogic enlisted Nicework to help with on the graphics for the inaugural Joburg Artfair. Our work ouput on this project found itself in every corner of the event, from directional signage through to printed catalogues and billboards. We helped heavy engineering firm, DCD Dorbyl rename to DCD and unify their 13 companies under one flexible identity system as part of a repositioning project. A valuable fact: we got to make a sign you can see from space.

We continued our “meteoric rise” through the Anchor Building and took over the 3rd floor with Gass Architecture Studios and Gentlemen Films. Demographica had to make their honour lap and we loved rebranding Warren’s business for the second time. Foodcorp enlisted Nicework to help create presentations for their sales and marketing conference for 3 years running, culminating in a trip to Mauritius with 180 of their staff. We ran a 26-meter long screen, delivering 14 presentations in 2 days, and drinking all the rum we could get our hands on. Working with social media specialists, Retroviral, we helped create a very Jo’burg aesthetic and generate more awareness around the premier horseracing event- Sansui Summer Cup . To give back to the creative community in Johannesburg we opened our cities’ chapter of CreativeMornings – which we have run for almost 4 years. Our largest book project to date was realised in Re-imagining South Africa- 300 pages that document the thoughts of 20 iconic South Africans on the next 20 years of our country.

Our next chapter is more strategic- we’ve documented our methodology, introduced a series of facilitated strategic workshops and rebranded our company. Using this new approach, our most diverse project has been to reposition and rebrand a portion of Pretoria’s CBD- 012 central. This ongoing project sees us evolving the brand on a constant basis. Tireless work from the folks over at Cityprop – who initiated 012 central, have helped drive artists, businesses, and events back into the city. We’ve been blessed with diverse and challenging work, and with any luck the trend will continue! We’re busy on content for a micro MBA app, helping a brand make bread sexy again and inspiring business owners in the tourism industry with a series of videos.

All in all, 32 people have helped us to make this challenging, tiring, scary, fulfilling and thoroughly enjoyable ride possible, and we’re full of excitement for the next 10 years. Thank you from Ben and I, to you, our clients, friends, and family who have stood by us and made it all possible.

It is nice to be important but important to be nice.

Onwards and upwards.

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We Are Flowers, Melissa

A stunning, nature-inspired installation of over 20,000 translucent flowers to create a large immersive hanging surface in the New York flagship. The surface was designed specifically for the Melissa Gallery in New York with an engineered Mylar net made of over 4,000 unique pieces. These flowers are placed in a more natural arrangement to combine the flowers and structural surface in a way that resembles a natural canopy of flowers. This canopy hangs down into the gallery at specific places to make the installation much more immersive and spatial. It has been described as a design that expresses sensuality through its form and brings joy and colour to the Melissa experience.
















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Simon Dingle – In Maths we Trust

CreativeMornings is a breakfast lecture series for the creative community.

This month our theme is Transparency and we’re letting Simon Dingle do the talking.

Simon is a broadcaster and designer who believes we’re doing money wrong and is trying to fix it. He hosts a weekly radio show about technology on 5FM and previously directed product design at Curve (London), BitX (Singapore), and 22seven (Cape Town). He is an advisor to AlphaCode at Rand Merchant Holdings and a small group of clients through his company Phantom Design. When not writing about himself in the third person Simon speaks anywhere people will allow him to about tech, and the future of money and human trust.

Grab your ticket here – https://creativemornings.com/talks/transparency-with-simon-dingle


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CreativeMornings: Transparency

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August is all about weird at CreativeMornings


Whether it’s butter in coffee, bacon on doughnuts, fashion in the 80’s making a return, or the culture of an organisation, weirdness reveals that there are no rules or right answers. Weirdness widens the edges of the status quo, and if we allow it, it adds beauty to our lives because it introduces us to a multitude of complexities that we may be ignoring.

This theme was chosen by our Austin chapter and illustrated by Will Bryant. This month, 150+ cities will get weird and play with weirdness. Rather than flinching at the unfamiliar, perhaps this is a time to embrace the strange, the new, and to explore our boundaries.

This theme is sponsored globally by MailChimp. Mailchimp will also be taking over the CreativeMornings newsletter for the month! Stay tuned for some weird emails coming your way throughout August. Weird illustrations, GIFS, links and jobs will be highlighted in fun, and quirky ways. Join the 110,000+ that are signed up to our global creative community! Find a local event https://creativemornings.com/themes/weird

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Lourens, the Picture-Taker.

Lourens Smit is a self-taught photographer from Pretoria. He carries his camera around his neck wherever he goes. Lourens has a keen interest in the spirit of the South African youth. There is a beautiful sincerity in the moments he captures.

Check out more of this talented human’s work on Instagram. 

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FreshBooks Campaign: Master Freelancer Award

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As you may (or may not) know, every few months CreativeMornings run campaigns with our global partners. These are great opportunities to focus on sharing or doing something in particular that benefits the global community, and gives people everywhere the opportunity to participate in something across all cities in the CM family. The GIFts channel was the product of our last FreshBooks campaign. Our newsletters page is the product of a past campaign with MailChimp. When the campaign has legs, it’s something that can live on and serve all creatives in the future.

That’s why we’re excited to announce the inaugural Master Freelancer Awards, in partnership with FreshBooks. This is an open-ended award aimed at celebrating all of the world’s freelancers who don’t usually get recognized for their hard efforts.

Prizes include a free FreshBooks membership, showcasing the winner’s work to the global CreativeMornings & FreshBooks audiences, a pretty cool trophy, and some useful creative tools.

The application period will run from April 4th to June 1st, with winners to be selected in late June. For more information, check out freelancer.creativemornings.com

Happy Writing!

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CreativeMornings: Michelle Constant on Change

With CreativeMornings’ worldwide theme for March being Change, we thought it would be a great idea to invite an upstanding citizen of South Africa’s creative industry to be our speaker. Michelle Constant is currently writing her MA on the transformative value of the arts in corporative sectors and will be sharing her perspective on change with us.

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Michelle Constant is CEO at Business and Arts South Africa (NPC) – a public private partnership between the corporate sector and government’s Department of Arts and Culture, with the aim of developing strategic partnerships between the business and arts sectors in South Africa.

The BASA focus remains on Shared Value as a business and arts opportunity, and Arts Based Initiatives in the corporate sector and broader society.


Michelle’s work at BASA has seen her present papers at the World Economic Forum on Arts and Culture in New Orleans, MIDEM in Cannes, the Cultural Diplomacy Conference in Spain, the African Creative Economies (ACE) Conference in Dakar, Senegal and UNESCO, Paris.


Constant writes a monthly column for Wanted Magazine in Business Day, and Creativefeel magazine on the relationship between business and art, and various cultural issues. She also continues to host a weekly lifestyle show on national radio station SAFM.


In 2004 she was awarded Arts and Culture Trust Arts Journalist of the Year. She served as a judge for the South African Music Awards for over a decade.


She was an Ampersand Foundation Fellow in NYC in 2012, and that year was awarded the inaugural Mbokodo Award for Arts and Media.


In 2014 Michelle graduated cum laude from the University of Pretoria Business School – GIBS, on the Social Entrepreneurship Programme.

In 2015 she won the CEO Magazine Most Influential Women in Government and Business (Arts and Culture) in the SADC Region.


In January 2016 she was awarded the Chevalier des Arts et des Lettres from the Government of France for her work in culture and the arts.


Michelle serves as a non- executive director on the Board of SA Tourism nationally, the Arts Investment Fund internationally, and the Friends of IFAS Committee.

Michelle’s CreativeMornings talk will take place on Friday, 8 April 2016. Tickets will be released on Monday, 4 April at 07:00 sharp. Register, set your alarm, and book your ticket when they are released for what promises to be a fantastic talk.

Like CreativeMornings Johannesburg on Facebook and follow us on Twitter. You can also follow Nicework on Instagram to stay up to date with all things CreativeMornings Johannesburg and Nicework.


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The Infinity Room

Legions of art lovers have been crowding into the newly opened Broad Museum in Los Angeles in recent weeks to succumb to the sensory immersion of Yayoi Kusama’s Infinity Mirrored Room, a mirror-lined room illuminated with an infinitesimal galaxy of LED lights, a 45-second experience simulating the expansion of the cosmos and human perception

Thousands of miles away in Istanbul, Turkey exists arguably an even more immersive blend of artistic vision and technology, a 12-minute installation by artist Refik Anadol utilizing 3-dimensional projection mapping to form a continually transitioning virtual landscape.

The Infinity Room – part of Artnivo’s ‘40 Meters 4 Walls 8 Cubes‘ exhibition in collaboration with Istanbul Biennial at Zorlu Performing Art Center – the installation attempts to merge across the threshold “between the simulacrum space created by the projection technology, and the physical space where the viewer stands.”

The results are a near boundless experimentation of perception of place and self, an artistic parallel to more consumer-aimed technologies like Oculus and Microsoft’sRoomAlive system looming on the VR horizon. (via DesignMilk)










Brands and spaces speak volumes. Check out this link to see how we can help your brand with communicating effectively.

great brands are communicated, not designed

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