British modern craft beers take pride in their unique and bold artistic design – simplistic, bright and brave labelling is the new face. Craft beer has brought better-tasting brews – and created very exciting opportunities for designers and illustrators to show what they are capable of. Here you can look over the wonderful work of designers, illustrators and agencies at the forefront of British craft beer label design.
View the rest of the best labels in the UK
Inspire, Awaken, Relax, and Slumber. The four different cannabis (Yes, you read correctly) nectars will allow you to focus or unwind, depending on what you need. John McNeil Studio designed AYA, a high-end cannabis option that is chemical and pesticide free.
“As the market for medical marijuana continues to grow and California prepares for the possible recreational legalisation of marijuana this November, the Sonoma Cannabis Company—together with its marketing partner, John McNeil Studio—launched a premium cannabis product, AYA, positioned in the top tier of cannabis brands.”
AYA features lovely, dreamy packaging, with a galaxy of stars in the sky and a coordinating vibrant colour for each. An animal rests on the front, the characteristics of which can indicate the purpose of the cannabis. It also creates a sense of feeling more in touch with nature and the earth. A background pattern keeps things lively, and all of the illustrations are done with meticulous detail—indicating the high quality of AYA.
Scroll down for a selection of the packaging
Can you guess the album cover?
This is a series of minimalist posters created by the designer Nicholas Barclay. Known for his distinctive style, Barclay deconstructed iconic album covers into simple colours and shapes. Barclay is the master minimalist design. We think these album covers are beautiful and rather nifty, don’t you?
Church & State lets their wines speak for themselves, even if they’re a bit mouthy. Their vineyards demand to be heard, and in the cellar, the wine has free reign. The result is a collection of refreshingly honest expressions, boldly emblazoned across a series of 150+ labels…and counting. These bold and fresh design were created by Brand Ever.
Grab a glass of wine and enjoy these designs. Head here for more from Brand Ever
David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year. Their new brand, created by & SMITH and We All Need Words, calls out the over claims of big sugary soft drinks and squash and gently mocks the latest health fads.
The identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Elderbrook has plans to champion new illustrators as the company grows. Touted as a ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good and it is better for you than most spoonfuls-of-processed-sugar soft drinks.
Scroll down for a selection of the work or head here for more from &SMITH
Pretty Ugly, Pretty Wise is an ironic activity book by Lukas Zabek for adolescents and persons who are planning to work or study in the design industry, but still aren‘t fully aware of the final direction of their future career. Counseling interviews, brochures and also professional design literature can be overwhelming and confusing and often aren’t of any great help. This is where the Pretty Ugly, Pretty Wise book intervenes by supporting the reader in an entertaining but also educating way.
The reader has to help the character of Jeff, a friendly but unemployed bear and furthermore a self proclaimed designer, graffiti and tattoo artist through different graphic design related adventures. These tasks contain information and questions about amateur design, shape, colour, typography, layout and branding. Once the reader manages to answer the questions and also to finish a chapter, he will receive a giveaway as a reward and for further motivation. Two-coloured Risograph printing.
A new favourite designer of ours is Carlos de Toro. We fell in love with his 3D Experimental Type project and he is back with more beautiful design.
Introducing BlackBay Brewery & CO
BlackBay Brewery & CO is a new craft beer company based in Byron Bay (Australia), led by Liam Brooks and David O’neil. BlackBay’s aim is to export Australian beer (of course), but also Australian culture, values and spirit as a referent abroad, so their beers are based and inspired by the things they value the most: their land legacy, the hot Australian barley fields and the sea (they became friends thanks to surf before starting this project). Sweet Ale, Summer Ale and Pacific Ale are really limited edition beers: each bottle is a little treasure that will be enjoyed by customers so the design makes each bottle literally unique and numbered in the front. Risography printed.
Check out the project below and see more of Carlos’ work here
Javier Jaén is a designer and illustrator from Barcelona. He studied Graphic Design and Fine Arts in Barcelona, New York and Budapest.
He has worked for The New York Times, The New Yorker, The Washington Post, Time, Harvard University, National Geographic, El País and Penguin Random House, just to name a few. His work has been recognised by AGI Membership (2015), the Society of Illustrators (Illustrators 55, 56),American Illustration (AI33, AI34) Print magazine (New Visual Artist 2013), Junceda Award (2013), and the Gràffica Award (2010). He has also participated in exhibitions in New York, London, El Salvador, Tallinn, Rome and Barcelona.
Jaén uses political, social and cultural commentary in his personal work. Find out more about him here.
Peltan-Brosz Roland is a designer from Hungary who was commissioned to design an identity, as well as packaging for Rawganique. Rawganique describe themselves as “Pure clothes. Pure bed. Pure bath. Pure footwear. Made in-house for folks who would settle for nothing less than true purity and environmental sustainability.”
The challenge for Peltan was designing a look that captured the essence of Rawganique. Peltan explains his design thinking and process: “We thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and conventional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing technique we could create more versions of written words on labels.”
Scroll down for a look at the branding and head over here for more work from Peltan
Cossette agency designed a pair of skate laces for the Montreal Canadiens Children’s Foundation that can be worn with pride. Pride for the players, the HABS and the cause. Quebecers physically and metaphorically tie themselves to the cause.
This is the first series of 5 limited edition, collectible & uniquely different hockey skate laces. Each lace expresses a value that is important to the foundation, their mission and the children, values endorsed and embodied by each Canadiens player. 5 values, 5 players, 5 laces. It signifies the start of a long-term tie to this cause.