Telefilm Canada – Visual Identity by lg2boutique

Branding and design company lg2boutique was selected by Telefilm Canada to design the visual identity for Canadian delegations around the world. The design team had to develop a simple but striking corporate image for Canadian talent put forward at festivals and international-level events. Lg2boutique’s task was to create a visual identity inspired by Canada’s geography and typical colors. A task completed with excellence and style. The custom letterings are based on the existing Telefilm Canada logo. Numerous communication materials such as brochures, different printed publicity, invitations, promotional objects, as well as a website were created based on this visual identity.








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Roaming the American Wilderness

Willem Van Den Heever is an independent filmmaker, photographer and traveler from Pretoria, South Africa. He began his film-making career in 2011 while still in high school. He graduated with a Bachelors degree in Film Arts in 2015 from The Open Window Institute of Film Arts in Centurion, Pretoria. His first film, Coffee (2013), gained international recognition and in April 2014 he was awarded the Best New Talent Award at the 2014 National Film Festival for Talented Youth in Seattle, USA. In January 2015, he was selected as a Sundance Short Film Challenge winner.

In 2016, Willem set foot alone on a daunting journey into the American Wilderness. He landed in New York but spent the majority of his time on the west coast’s mountain passes, predominantly following the Pacific Crest Trail. It was a physically and emotionally challenging journey and it has etched its significance into his life.

‘I think the inspiration and thirst for adventure already came from the Tin Tin comics I read as a kid. Then sometime in high school I read about South African adventurer Riaan Manser and how he circumnavigated the African continent on a bicycle and of course Jon Krakauer’s Into The Wild. This was also later fueled by the literature of Jack Kerouac. Throughout the years my fascination for the great American wilderness grew and at the end of 2015 I graduated, got a backpack and in 2016 got on a plane and set off.

I hitched hiked around and hiked about 1000km in the wilderness through mountain passes, mostly following the Pacific Crest Trail. Even though I tried to learn from Christopher McCandless’s mistakes I think I too was still very naïve… I was not prepared for what lied ahead at all and I headed into the Wilderness way too early in the season. At the end I had good times and bad times, including escaping death a few times, but overall it was one hell of an experience that I wouldn’t trade for the world. The good times were also always so much more rewarding and when the body is ravaged the spirit grows stronger.

During some stretches I would go for days without seeing a soul. It was hard, really hard, physically and emotionally, but I was forced to confront myself about a lot of things I was subconsciously hiding from myself. It was not just the relationship with myself, but my relationship with God that also improved. No I didn’t return with all the answers to the world and it’s problems and I still have a lot of questions myself, but I learned; about myself, the world and humanity. I learned there are still so much good and love in this world and not every second stranger out there is set out to kill or steal from you. I now also know how little I actually know about myself, to what extend the human body can actually go before you really “can’t even” and that Christopher couldn’t have been more right when he said “Happiness is only real when shared.”‘

Here are some exquisite images from his daring venture captured on his 35mm film camera.

You can discover more about Willem here.


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‘Hey’ illustrations

‘Hey’ is a graphic design studio from Barcelona, Spain. They pride themselves on their illustration, typography, editorial design and brand identity creation. Colour, geometry and bold graphics are often emphasised in their work.The Hey Studio also has an online shop where they share their love for design.

The illustrations below were commissioned by Hansome Frank, the telecoms company in Dublin. More exciting designs can be found at

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Malte Brandenburg is a self taught photographer from Berlin. He has a love for symmetry and simplicity.

‘Stacked’ is a series of photographs of post-war housing estates in Berlin. Initially these houses were built for middle class families but were over time replaced by poorer families. The buildings were built in a seemingly identical fashion but when one looks closer one sees unique details.

Check out more of his work at

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Oliver Bonhomme’s Jazz Dreams

Oliver Bonhomme is French illustrator and art director. He is a jazz fanatic and has been saxophonist for the past 20 years. Below is his illustration series “Journey to New Orleans”, a fantasy venture into the ‘city of jazz dreams’ as well as some African jazz inspired works. You can find more of his illustrations on www.olivierbonhomme.combrut_nola09web brut_nola10web brut_nola11web 44fdec37445987.57408b7c7503c 76074a37445987.57408b7c758f3 brut_nola03web brut_nola04web brut_nola06web copy

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Tricolores laces

Cossette agency designed a pair of skate laces for the Montreal Canadiens Children’s Foundation that can be worn with pride. Pride for the players, the HABS and the cause. Quebecers physically and metaphorically tie themselves to the cause.

This is the first series of 5 limited edition, collectible & uniquely different hockey skate laces. Each lace expresses a value that is important to the foundation, their mission and the children, values endorsed and embodied by each Canadiens player. 5 values, 5 players, 5 laces. It signifies the start of a long-term tie to this cause.


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great brands are communicated, not designed

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Paintkillers Tattoo Club

Paintkillers tattoo club (PTC) was formally started in 2011 and received it’s official status in 2014. Now the tattoo club consolidates 2 studios in the historical centre of Saint Petersburg with a plan to grow further. It is a place where the people with the same interests meet and may get new experience and knowledge about tattoo art. It’s a place you could make new friends and share stories and methods.

The design approach was to present PTC like a club for real men, who rated tattoo art very high. The brand image is courageous, strong and powered with inks. Old typography style is used in the design of the logo to communicate the idea of the club, the logo is complemented with a monogram, symbol of the people union. Black colour, textured paper with laser engraving, sharp needles and ink stains is all about Paintkillers Tattoo Club. The website style captures the atmosphere of a real tattoo studio with, black-and-white high contrast photos creating the image for tattoo lovers. You may explore all tattoos or watch them sort by artists. Profiles of artists allow you to understand which of them is better for you personally.













great brands are communicated, not designed

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Romlab is an architectural and interior design studio, led by three energetic women. Camille Dorival together with her design team were asked to create an identity that is both friendly and dynamic they were also tasked with redefining their website.
The identity was built upon the name Romlab (room + laboratory) and resonates with their philosophy of construction and space experience. The logotype derives from the experimentation of two components — rom and lab. They kept the most intriguing and legible composition as a logotype, and used the other shapes developed as a foundation for the identity. The branding appears dynamic and cheerful without compromising the seriousness and professionalism of the company.

For dynamic branding solutions, click link below.
great brands are communicated, not designed

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It’s weekend!

Oh yes! Weekend is here! Whether you are going out or staying in, here are some websites you can loose yourself in. The majority of them are single-serving sites. Some are very useful while others, others just plain entertaining.


1. Noisli
They say that white-noise can enhance creativity and productivity. This site presents a selection of background noises for both working and relaxing.

2. Down For Everyone Or Just Me?
Ever found yourself wondering if a website is down for everyone or if it’s just down for you? This website is a godsend for those moments.

3. Fbomb
Watch in real time how often people tweet the F-Bomb around the globe.

Ever wondered why you shouldn’t use a JPEG for your logo or need a handy way to explain why to a client? Look no further.

5. Cloudpaint
Finally you can re-live the magic of MacPaint online!

6. Un hear It
Suffering from an ear worm? Have a particular song stuck in your head? Don’t worry, the best cure for that is to replace it with an other catchy song. Fortunately there’s a website for that!


7. Colourcode
If your in search of the perfect colour scheme, perhaps Colourcode is the right tool for you.

8. How Many People Are In Space Right Now?
Find out how many people are currently living in space.

9. NameChk
Check to see if your desired username is still available on dozens of popular Social Networking and Social Bookmarking websites. Perhaps the ideal tool for an expectant parent looking for the best name for their child?

10. Here Is Today
Get some perspective on your day with this great interactive infographic that examines time.

11. The 90s Button
Need to quickly relive the 90s? Check out The 90’s Button, offering instant music from the 90s at the click of a button.

12. CandyBox 
Have you played CandyBox? It’s a pathetically addictive ASCII web game. You’ve been warned!

Well, there you go! Happy weekend to all.

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