Last year one of Nicework’s talented creatives, Donovan Pugh, participated in the Old Mutual “Do Great Things” artist campaign. Old Mutual has been around for over 165 years. With age comes learning and knowledge, that in turn results in wisdom. Old Mutual wanted to create a campaign to share their wisdom in a creative and inspiring way.

So, Old Mutual selected a variety of some of SA’s top talent (we were one of the lucky agencies selected), supplied them with a wisdom phrase and asked them to develop pieces of art that they felt best illustrated this wisdom. The aim was to inspire people and push them to DO GREAT THINGS! These artworks were translated in adverts that were published in major local publications and the original artworks were auctioned to contribute to a fund for young artists.

Here were our contributions to the campaign: