Check out this new work by Big Wednesday for Marmite South Africa, crafted around a very simple idea which naturally lends itself to an engaging campaign.

“The campaign is in direct response to research done on the South African youth market. The research results revealed that there is a whole generation of people who don’t know about Marmite…Every day for 365 days, Marmite is sharing something your mother didn’t tell you on their website and social media channels.”

I love the combination of striking photographs and bold, colourful typographic elements.

via: Between 10 and 5