Really love this corporate identity created by Hyperkit for contemporary barbershop Joe and Co.

“Hyperkit looked to deconstruct the traditional barbershop situation and rebuild it for a contemporary audience with all its recognisable parts present…The graphic and geometric nature of the Joe and Co logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red and white pole and the black and white checked lino floors.”

via: September Industry