Pentagram has created a new logo for one of New York’s most iconic public spaces: Grand Central Station. The logo was commissioned to commemorate the stations 100th birthday next year. The new logo is inspired by the clock in the Terminal’s Main Concourse. The hands in the logo point to 7:13, or 19:13 in trainmaster’s time, for the year Grand Central first opened. What do you think of it? Love it or hate it?
The proposed treatment: