Rebranding the Swedish Armed Forces

An interesting article about how the corporate identity of the Swedish Armed Forces was updated.

I like how camouflage has been transformed into those coloured triangular shapes. These shapes were used in sub-branding:

Published by Cath

Catherine is Nicework’s resident wordsmith/copywriter. She studied at the University of Witwatersrand, where she majored in History of Art and English. She went on to complete her honours in English literature. She likes men with beards, cheese and drawing (not necessarily in that order).

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