November 29, 2011

The Modern Flower Company

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London design studio Multistorey were asked to re-brand a small chain of London florists under their new name — The Modern Flower Company.

“Using traditional white garden trellis as the basis of our story, we then quite literally grew type around it like vines. The grid formations of trellis allows for a very structured and geometric grounding to the looser, organic forms of the type.”

via: September Industry

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