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To celebrate the launch of Nike’s “Write the Future” campaign for the 2010 FIFA World Cup, Weiden + Kennedy collaborated with artist Diem Chau to create 11 limited edition press kits. Diem Chau carved 66 crayons to resemble 6 different soccer stars including: Wayne Rooney, Fabio Cannavaro and Cristiano Ronaldo.  Each kit was presented in clam box, with a presentation, and 6 crayon soccer figures.