Great use of negative space in these illustrations by Gustavo Victorino for a marketing campaign for cultural exchange.

“The DDB Brasil in a special partnership with CI, takes advantage from the good moment to encourage the dream of cultural exchange program by signing a marketing campaign “Experiences”. The campaign is an allusion to the experience of being on the other side enjoying a new role.”

Advertising Agency: DM9DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Cassio Zanatta and Rodrigo Almeida
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon
Attendance: Tania Pena, Helena Addessi
Illustrator: Gustavo Victorino