Unearth International is a group of companies who identify local opportunities and aims to unlock the potential of rural communities. Aspiring to uplift locally relevant economies, Unearth targets people, making them aware of the environment that they so diligently reply on. Unearth does this by creating sustainable and locally relevant commercial partnerships.
We were challenged with clarifying the way the group communicate their structure and the value that they deliver.
Unearth – Focuses on Community Development
Unearth Experience – Focuses on Travel & Tourism
Disruption Capital – The Finance Arm
In order to bring this to work graphically, we needed a brand that allowed each company to build off the success of the others but still allowed for differentiation. Our work needed to function for all 3 companies and leave room to expand into future companies or even sub-projects of Unearth (Schools, Businesses, and Farms).
We created a dynamic and adaptive brand by creating an icon based on “U”, a grid based on nature, and colours based on Africa.
To work on multiple formats from websites to game drive vehicles, we created a flexible relationship between the “U” and type mark. The relationship can change dynamically as and when needed.
To bring the brands together, we executed bold and striking collateral that reflects the personality of each company.
To view the full project, check out our Behance project, Unearth Group Branding
British modern craft beers take pride in their unique and bold artistic design – simplistic, bright and brave labelling is the new face. Craft beer has brought better-tasting brews – and created very exciting opportunities for designers and illustrators to show what they are capable of. Here you can look over the wonderful work of designers, illustrators and agencies at the forefront of British craft beer label design.
View the rest of the best labels in the UK
Sandra Costa created this beautiful corporate identity for Espai Bretanya, a Brittany cultural institution in Barcelona. The design reflects the geomorphology of Brittany. Sandra Costa is a Graphic Designer originally from Porto, Portugal, currently living and working in Barcelona.
Inspire, Awaken, Relax, and Slumber. The four different cannabis (Yes, you read correctly) nectars will allow you to focus or unwind, depending on what you need. John McNeil Studio designed AYA, a high-end cannabis option that is chemical and pesticide free.
“As the market for medical marijuana continues to grow and California prepares for the possible recreational legalisation of marijuana this November, the Sonoma Cannabis Company—together with its marketing partner, John McNeil Studio—launched a premium cannabis product, AYA, positioned in the top tier of cannabis brands.”
AYA features lovely, dreamy packaging, with a galaxy of stars in the sky and a coordinating vibrant colour for each. An animal rests on the front, the characteristics of which can indicate the purpose of the cannabis. It also creates a sense of feeling more in touch with nature and the earth. A background pattern keeps things lively, and all of the illustrations are done with meticulous detail—indicating the high quality of AYA.
Scroll down for a selection of the packaging
40 Little Things You Can Do to Break Your Creative Block
Stuck in a rut? Beat your creative block with these few tips
Step Away from Your Computer
Yes, really. Do it!
Go for a Walk
If you only do one thing to get your ideas flowing, go for a walk. Studies show that people have more creative ideas when they walk. After walking for 30 minutes, your creativity is increased by an average of 60% and your creative boost extends long after you have returned to your regular activities. Since you don’t have to devote much attention into the effort of walking your mind is free to wander. This is precisely the kind of mental state that studies link to innovative ideas and sparks of creativity. If you take up walking you’d be sharing a daily creative routine with history’s most famous creative geniuses such as Aristotle, Charles Dickens, Ludwig van Beethoven, Virginia Woolf and Steve Jobs.
Do Something Different
Albert Einstein said that “We can not solve our problems with the same level of thinking that created them”. It can be easy and comforting to go into autopilot, but when you do something new, your brain actually creates new pathways. When you look at things from a new perspective, or learn something new, your brain literally remodels itself based on your new experiences. The brain loves being stimulated and it adores novelty. Maybe you can take a different route to work. Or change the music you listen to or sit at a different spot at the table. Just do something to switch things up, and you’ll rewire your brain, enhancing your capacity to be creative.
Take a moment to listen to your own thoughts. Go within. Reflect. Find focus. Unwind. It can be as simple as enjoying a cup of tea in your garden. As artist Pablo Picasso put it, “Without great solitude no serious work is possible.”
Take active part in life around you. Spend time with family and friends. Read. Be curious. Ask questions. Notice the small details. Pay attention to what’s going on in different areas of art like street art, magazines, packaging design, fine art, fashion, dance and film. Be present in your life.
Travelling lets you see the world from a new perspective and is an effective way to broaden your perspective. You also tend to notice even the smallest details more clearly when you travel, so being in a new environment can heighten your senses. But you don’t have to go far. Perhaps you could explore a different neighbourhood close to you or carve out a little mini retreat for yourself.
Grab a stack of magazines, newspapers, glue and a pair of scissors and make a collage. Since the images and text already are there, you can focus on curating, making shapes, combining and creating something new. If you like you can scan your collage and add some finishing touches digitally. Collaging makes a great break from working on a computer and is an easy way to start working more off the computer.
Add Doodling to Your Daily Routine
Did you doodle at school? Research shows that doodling can help you stay focused, grasp new concepts, retain information and even increases your daydreaming. As a kid you draw without any thought. You just enjoy it. But when you go to art school or become an artist chances are that it becomes serious business and that the playful part goes missing. Take up doodling as a daily practice. Brilliant ideas often start as a scribble on a cocktail napkin or envelope.
It expands your mind, boosting creativity and innovation.
Check out the full list here
G-Shock’s lookbook for its Spring/Summer 2016 collection features skaters in the State Tretyakov Gallery in Moscow.
The photographs portray a distinct contrast of what one would expect to see in an art gallery, but that’s what makes the shots so appealing. They come across as rebellious and youthful with the streetwear-adorned men posing in front of Russian art pieces with their tattoos, skateboards and bikes; some images even feature the boys break dancing and skating through the gallery. Aside from product close ups, almost every shot unassumingly displays G-Shock watches on the skater’s wrists.
Manchester-based artist Jordan Bolton creates striking photographic posters inspired by film and music, using only his iPhone. Jordan states that: “The original plan was to use famous lyrics in the artworks but after it turned out to be too expensive to license the words I decided to do the artworks as though they were alternative posters for actual gigs played by influential Manchester bands at influential Manchester venues.”
Jordan describes his style as: Detailed. Colourful. Organised.
Prints are available in A2 and A3 from etsy.com and Amazon.
Scroll down for a selection of his posters or you can also follow Jordan on Facebook and tumblr
In the run-up to the U.S. presidential election, Hillary Clinton recruited 45 designers around the country to create campaign buttons
, and AIGA member designers have created a range of free downloadable posters
encouraging citizens to exercise their right to vote. Design can’t save the election and political Pins Won’t Save the World
, but that hasn’t stopped New York City–based Sagmeister & Walsh
from producing an eleventh-hour series of pins, stickers, bumper stickers, patches, temporary tattoos, T-shirts, and posters designed to encourage millennials vote.
Designers Jessica Walsh and Stefan Sagmeister
collaborated with 15 illustrators and artists to create 50 irreverent visuals that “protest Trump,” “encourage people to register” and “vote for Hillary,” and “promote love, tolerance, and kindness,” Walsh said in a statement, adding that while “most political merchandise is ugly and unfashionable,” they set out to create “fun items that people might actually wear” or share on social media
“We are well aware that pins won’t save the world,” Walsh said, “but wearing them will at least make us feel a little better. And we think convincing our like-minded liberal friends (especially in swing states) to remember to register and vote for Hillary could make a world of difference.”
You can check out the entire collection of election-themed merchandise at Pins Won’t Change the World
Church & State lets their wines speak for themselves, even if they’re a bit mouthy. Their vineyards demand to be heard, and in the cellar, the wine has free reign. The result is a collection of refreshingly honest expressions, boldly emblazoned across a series of 150+ labels…and counting. These bold and fresh design were created by Brand Ever.
Grab a glass of wine and enjoy these designs. Head here for more from Brand Ever
Branding and design company lg2boutique was selected by Telefilm Canada to design the visual identity for Canadian delegations around the world. The design team had to develop a simple but striking corporate image for Canadian talent put forward at festivals and international-level events. Lg2boutique’s task was to create a visual identity inspired by Canada’s geography and typical colors. A task completed with excellence and style. The custom letterings are based on the existing Telefilm Canada logo. Numerous communication materials such as brochures, different printed publicity, invitations, promotional objects, as well as a website were created based on this visual identity.