Unearth International is a group of companies who identify local opportunities and aims to unlock the potential of rural communities. Aspiring to uplift locally relevant economies, Unearth targets people, making them aware of the environment that they so diligently reply on. Unearth does this by creating sustainable and locally relevant commercial partnerships.
We were challenged with clarifying the way the group communicate their structure and the value that they deliver.
Unearth – Focuses on Community Development
Unearth Experience – Focuses on Travel & Tourism
Disruption Capital – The Finance Arm
In order to bring this to work graphically, we needed a brand that allowed each company to build off the success of the others but still allowed for differentiation. Our work needed to function for all 3 companies and leave room to expand into future companies or even sub-projects of Unearth (Schools, Businesses, and Farms).
We created a dynamic and adaptive brand by creating an icon based on “U”, a grid based on nature, and colours based on Africa.
To work on multiple formats from websites to game drive vehicles, we created a flexible relationship between the “U” and type mark. The relationship can change dynamically as and when needed.
To bring the brands together, we executed bold and striking collateral that reflects the personality of each company.
To view the full project, check out our Behance project, Unearth Group Branding
Sandra Costa created this beautiful corporate identity for Espai Bretanya, a Brittany cultural institution in Barcelona. The design reflects the geomorphology of Brittany. Sandra Costa is a Graphic Designer originally from Porto, Portugal, currently living and working in Barcelona.
Inspire, Awaken, Relax, and Slumber. The four different cannabis (Yes, you read correctly) nectars will allow you to focus or unwind, depending on what you need. John McNeil Studio designed AYA, a high-end cannabis option that is chemical and pesticide free.
“As the market for medical marijuana continues to grow and California prepares for the possible recreational legalisation of marijuana this November, the Sonoma Cannabis Company—together with its marketing partner, John McNeil Studio—launched a premium cannabis product, AYA, positioned in the top tier of cannabis brands.”
AYA features lovely, dreamy packaging, with a galaxy of stars in the sky and a coordinating vibrant colour for each. An animal rests on the front, the characteristics of which can indicate the purpose of the cannabis. It also creates a sense of feeling more in touch with nature and the earth. A background pattern keeps things lively, and all of the illustrations are done with meticulous detail—indicating the high quality of AYA.
Scroll down for a selection of the packaging
G-Shock’s lookbook for its Spring/Summer 2016 collection features skaters in the State Tretyakov Gallery in Moscow.
The photographs portray a distinct contrast of what one would expect to see in an art gallery, but that’s what makes the shots so appealing. They come across as rebellious and youthful with the streetwear-adorned men posing in front of Russian art pieces with their tattoos, skateboards and bikes; some images even feature the boys break dancing and skating through the gallery. Aside from product close ups, almost every shot unassumingly displays G-Shock watches on the skater’s wrists.
George Stoyanov creates an exploration of different conceptual and design stages. Simple geometric forms, colors and textures are all combined into one concept to achieve good visual communication. The project is focused on real-world objects in a digital environment like leaves in a digital surrounding.
Church & State lets their wines speak for themselves, even if they’re a bit mouthy. Their vineyards demand to be heard, and in the cellar, the wine has free reign. The result is a collection of refreshingly honest expressions, boldly emblazoned across a series of 150+ labels…and counting. These bold and fresh design were created by Brand Ever.
Grab a glass of wine and enjoy these designs. Head here for more from Brand Ever
Branding and design company lg2boutique was selected by Telefilm Canada to design the visual identity for Canadian delegations around the world. The design team had to develop a simple but striking corporate image for Canadian talent put forward at festivals and international-level events. Lg2boutique’s task was to create a visual identity inspired by Canada’s geography and typical colors. A task completed with excellence and style. The custom letterings are based on the existing Telefilm Canada logo. Numerous communication materials such as brochures, different printed publicity, invitations, promotional objects, as well as a website were created based on this visual identity.
David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year. Their new brand, created by & SMITH and We All Need Words, calls out the over claims of big sugary soft drinks and squash and gently mocks the latest health fads.
The identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Elderbrook has plans to champion new illustrators as the company grows. Touted as a ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good and it is better for you than most spoonfuls-of-processed-sugar soft drinks.
Scroll down for a selection of the work or head here for more from &SMITH
Studio Bruch is an Austria-based graphic design studio focusing on brand development, editorial design, and packaging design. Their team was recently asked to create a bright and flexible brand system for Infinitive Factory, which can be applied to different media and proportions. Infinitve Factory is a first class letterpress printing house. They are best known for an exceptional quality and the realization of almost any kind of customer-specific requirements. With creative ideas and diverse experiments, they are always eager to push the limits of letterpress printing.
Studio Bruch has decided to create a playful take on the abbreviation ‘IF’. These two letters in combination form the basis of the highly flexible brand identity system. The clear structure is accompanied by a vivid range of illustrations, graphics, and typography to show numerous possibilities of letterpress printing as well as diverse finishing options.
For more from Studio Bruch, please visit their website.
An inspired animation created by Slack showing ‘just how loco work life is… and just how not loco it could feel.’
Watch the full video here.