British modern craft beers take pride in their unique and bold artistic design – simplistic, bright and brave labelling is the new face. Craft beer has brought better-tasting brews – and created very exciting opportunities for designers and illustrators to show what they are capable of. Here you can look over the wonderful work of designers, illustrators and agencies at the forefront of British craft beer label design.
View the rest of the best labels in the UK
Inspire, Awaken, Relax, and Slumber. The four different cannabis (Yes, you read correctly) nectars will allow you to focus or unwind, depending on what you need. John McNeil Studio designed AYA, a high-end cannabis option that is chemical and pesticide free.
“As the market for medical marijuana continues to grow and California prepares for the possible recreational legalisation of marijuana this November, the Sonoma Cannabis Company—together with its marketing partner, John McNeil Studio—launched a premium cannabis product, AYA, positioned in the top tier of cannabis brands.”
AYA features lovely, dreamy packaging, with a galaxy of stars in the sky and a coordinating vibrant colour for each. An animal rests on the front, the characteristics of which can indicate the purpose of the cannabis. It also creates a sense of feeling more in touch with nature and the earth. A background pattern keeps things lively, and all of the illustrations are done with meticulous detail—indicating the high quality of AYA.
Scroll down for a selection of the packaging
Church & State lets their wines speak for themselves, even if they’re a bit mouthy. Their vineyards demand to be heard, and in the cellar, the wine has free reign. The result is a collection of refreshingly honest expressions, boldly emblazoned across a series of 150+ labels…and counting. These bold and fresh design were created by Brand Ever.
Grab a glass of wine and enjoy these designs. Head here for more from Brand Ever
David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year. Their new brand, created by & SMITH and We All Need Words, calls out the over claims of big sugary soft drinks and squash and gently mocks the latest health fads.
The identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Elderbrook has plans to champion new illustrators as the company grows. Touted as a ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good and it is better for you than most spoonfuls-of-processed-sugar soft drinks.
Scroll down for a selection of the work or head here for more from &SMITH
Peltan-Brosz Roland is a designer from Hungary who was commissioned to design an identity, as well as packaging for Rawganique. Rawganique describe themselves as “Pure clothes. Pure bed. Pure bath. Pure footwear. Made in-house for folks who would settle for nothing less than true purity and environmental sustainability.”
The challenge for Peltan was designing a look that captured the essence of Rawganique. Peltan explains his design thinking and process: “We thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and conventional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing technique we could create more versions of written words on labels.”
Scroll down for a look at the branding and head over here for more work from Peltan
Anton Burmistrov is a graphic designer raised in a country that no longer exists. He attended the Tallinn School of Art then graduated from the University of Greenwich. He has worked as a designer at London agencies such as Hey Human, Brave and Leo Burnett across a variety of work in print, TV, digital and social. Currently works in his own home-studio and freelancing. He has worked with clients such as Red Bull, P&G, Mercedes-Benz, Absolut Vodka, Vitamin Water, Panasonic and more.
Anton really understands the value of line. The balance of bold and hairline weights results in a beautiful visual harmony.
Today, we are looking at a project called Feest Noel. “Feest Noel is a Belgian-style quadrupel with Christmas spice, a merriment in a glass- a spiced Christmas ale meant to evoke joy and mystery. I was asked to design a beer label for this delicious holiday season beer. Label was supposed to represent old-style typography and detailed filigree and flourishes. Classic!”
Interested in some beautifully harmonious branding? Follow this link to see how we compose beautiful brands.
Badaboom is a clothing range made from bamboo. The idea of the clothing is that it is 100% biodegradable, the fabric is soft and it helps fight of unwanted odours. The brand of this company is simple and clean, yet striking. The logo reminds one of bamboo rods itself, which is a good solution. When you struggle with the design of a logo, it is often because you think so hard and complex, that you miss an obvious good solution. Further the brand can be recognised by the soft colours used and the excellent idea of packaging the garments in bamboo tubes.
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La Note is packaging design created for an original and quirky perfume range. This design challenges the normality often associated with packaging design by introducing unique geometric shapes and an interesting use of colour.
Stationery company Paper Tigre has used recycled paper, origami influenced design throughout the packaging design evidently illustrating an exclusive aesthetic perfume range.
Geometric design encapsulates most design. It’s definitely the way to go!