Nicework vs. Bear
Our company was recently the agency in charge of visuals for a big conference. Said conference had many moving parts and very, very high stakes. Deadlines were tight and resources limited. So, as a business, we got all hands on deck. For weeks, Niceworkians worked until the small hours of the morning pushing out work. There were numberous issues: we did not fully grasp the client, it's usp and it's people. In the early stages, there seemed to be more backtracking than anything, but as we kept on trucking, things started to fall into place.
Trusting the Creative Process
Creativity is an illusive process, one which is hard to quantify and even more difficult to explain. Many of our clients know their projects need creative problem solving but are not sure how to go about this.
On occasion, all agencies work with anxious clients that hamper the process. This interference can dilute the final product – an outcome that nobody wants. So, how do we manage this? What follows is a short checklist that will smooth the creative process a little for both parties...
Clients and the Creative Process
Designers are often weary of the potential frustrations that can arise when faced with a client whose creative ideas don’t match their own. Such examples are listed quite humorously on the website Clients from Hell. Getting clients more involved in the creative process can reap rewards. If they are an active participant in the creative process, they are more likely to be happy with the final results.
Why Google is... well Google
After watching a small video on the history of Google search, all of my other ideas for a thoughts blog got bumped out of the way to write this post. I am a fan of Google. Nicework is a fan of Google. They run our mail, calendar and documents on a daily basis.
A picture is worth a thousand words
We live in an age in which information is very easy to access and thus dense. On Technode it is explained that the "data being released on the daily basis, we hear 10 billion there, 800 billion there, 30 million there, after a while, these numbers start to lose meaning because they lack comparison and relativism."
