Branding

Branding

What makes a brand great?

Great brands are simple, understandable expressions of a company’s intention. Successful brands create a clear, ongoing dialogue with their target markets through a coherent branding strategy. Through research and user-centric design we help our clients identify consumer sentiment and desire. This data translates into viable branding strategies that can be seamlessly implemented into consumer contexts. 

All great brands:

• Have a clear and coherent corporate identity
• Have a distinct brand tone and language
• Know their target audiences inside out and respond to their needs
• Are unique, expandable and memorable

The Nicework Approach

Company naming

This process involves brainstorming and workshops with clients and internally to ensure we find the right name for your company and target market.

Grounded in research and consultation, this process generates names and outlines how the brand identity will be reshaped to meet project goals. The name sets the tone for the rest of the branding process.

Time wise, it usually takes between a week and a month.

Positioning Statement

So what is your company about? What do you stand for? We create a positioning statement that will situate your business in one phrase or sentence for immediate impact.

Branding

Starting with logo design, new visual elements will be created in line with the existing or newly created company. The look, colour and tone of the logo and design are chosen to express a coherent brand identity that resonates with your target market. At the end of this process, you will have a logo and corporate identity. We make sure your corporate identity represents you in the best possible way, right down to selecting a company font! The final deliverable for this stage is usually a "Brand Bible" that outlines and details the brand, its constraints and application.

Roll-out

The preceding phases help to determine the material needs of the project. Elements such as business cards, letterheads, signage and more are designed in line with the underpinning strategy and new brand identity. Nicework designs and produces all relevant materials while streamlining delivery to bring the new identity to life with maximum potency.

I need branding work - now what?

Clients often struggle to navigate the above process. Download this simple worksheet to start the process. That's why we are here - to help.

Even if you are not quite ready to engage in branding work, give us a call and talk it through. We find this sort of exploration exciting!