Content and Copywriting

Design is just a way to package content in a convincing way. If content is not relevant and well conceived, your brand message will be lost. Good, consistent content will help grow your customer base and establish their loyalty.

Whether it’s a web project, book, blog, magazine or advert, neglecting the writing severly stunts the communication of your value proposition. Nicework can help: using our process-driven approach to content strategy, copywriting and editing.

Below is a little detail about each of our offerings

Content strategy – Initially, we discover what the business case is and what the state of the current content is. Following this, we do a competitive analysis to identify any potential advantage gaps. With this solid base, we can start planning, migration, taxonomy, style and a roll-out schedule. Content is a long-term engagement – launch is just the beginning. A good website is an ever evolving beast that should always strive to help users perform the actions they want to. This, of course, is the key to getting real value: traffic and conversions.

Copywriting and editing - Copywriting is a powerful tool in the promotion of your business. We find your company voice and tone, and use it to convert leads to sales. If you have existing content, does it clearly communicate your value proposition? Is there a brand tone that permeates all your communications? If the answer to those questions is not a resounding yes, perhaps we should talk over a cup of tea?

Design, animation and video – Drawing on our other services, Nicework can create valuable content that engages your market in a multi-sensory way. It might be a viral video, internal communications piece or a supporting informatic for your customers. Content we create for you can easily be tailored to be multi-channel. Touching your customers across the huge variety of available media increases brand awareness and retention.

Content is king. If yours is a lowly court jester, get in touch and let's plot a Content Coup.