Big agencies, dark alleys, and what it’s going to take to make it out the other side.

We've put down some thoughts from our podcast with Spillly to find out a little bit more about the future of big agencies now that consulting firms have started playing in their space.

Great work comes from honesty and commitment to process

What does it mean to start a business and stay true to your original vision – and what do you do when things change, and each of your partners wants to take a different path? Ross spoke to Carly Ayres (of the now defunct HAWRAF) about her journey in starting a design studio from the [...]

Do humans prefer to talk to machines?

What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a [...]

The intersection between brand, business and citizenship

Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We [...]

The intersection between brand, business and citizenship

How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, [...]

A deeper dive into the Cesspit of Brand Communication

One More Question - The Cesspit of Brand Communications https://www.nicework.co.za/nice-blog/podcasts/one-more-question-an-offer-no-one-can-refuse/ A fearless podcast by Nicework. DION CHANG, founder of FLUX TRENDS, speaks to ROSS DRAKES, about Generation Z, Dark Social and Trolls in the 21st Century.

The Cesspit of Brand Communication

So what is causing things to move from being discombobulated to  “it's really very complicated” in the world of brand communications? We recorded a conversation recently that opened Pandora's box for us. We are now in a dive into the complex state of affairs and the various issues brands have to face in the new [...]

Bringing Easter to life

https://www.youtube.com/watch?v=XggMH3SzOoI For the last few months, we have been working on a great campaign with the team from Ogilvy for Cadbury. Cadburys has launched a new range of chocolates (they are delicious) just for Easter. We were challenged with crafting and telling a multi-part story about the theft of this new range. An agile improv [...]

One More Question: An offer no-one can refuse

One More Question. Featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and Ross Drakes our founder, offering some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses, on an offer no-one can refuse. Tune in every two weeks to hear us ask more interesting questions with other interesting people we have encountered over the last 12 years

RadEO with Conor Neill

http://radeo.co.za/episodes/17-radeo-with-conor-neill-from-vistage-spain/ In this episode of RadEO, our CEO Ross talks to Conor Neill, the president of Vistage Spain. They talk about how you are a vehicle for a project and one should realise your own potential and purpose. Finding meaning in suffering can help in not losing sight of your full strength. Conor gives his [...]