KDD-Dark-Blue

Nicework Reads – Week 42: 2019

Here's what we've been reading and listening to at Nicework. Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet “You want the truth? It’s hopeless. It’s completely hopeless.” That’s what Patagonia founder and chairman Yvon Chouinard told the L.A. Timesabout the plight of [...]

Brand credibility — to build or to rent?

In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of [...]

Nicework Reads – Week 34: 2019

Here are a few things that have been under our noses this week. The Rise of the Virtual Restaurant Food delivery apps are reshaping the restaurant industry — and how we eat — by inspiring digital-only establishments that don’t need a dining room or waiters. Concept crocs logo gives 'ugly' shoe brand a smart new [...]

Use your values to thrive in a decentralised world

The world seems to be fascinated with blockchain of late, and since its creation in 2008, it has attracted a fair amount of attention and a rapidly expanding list of use cases. Blockchain gives users a high level of transparency by recording and tracking transactions through a network of computers, and as a result, records [...]