KDD-Dark-Blue

Marketing is tactical. Comedy is brand building: Part 2

Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]

Marketing is tactical. Comedy is brand building: Part 1

Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]

Big agencies, dark alleys, and what it’s going to take to make it out the other side.

Reading Time: 9 minutes We’ve put down some thoughts from our podcast with Spillly to find out a little bit more about the future of big agencies now that consulting firms have started playing in their space.

Great work comes from honesty and commitment to process

Reading Time: 9 minutes What does it mean to start a business and stay true to your original vision – and what do you do when things change, and each of your partners wants to take a different path? Ross spoke to Carly Ayres (of the now defunct HAWRAF) about her journey in starting a design studio from the […]

CreativeMornings: Ahmed Tilly on Ethics

Reading Time: 2 minutes With CreativeMornings’ worldwide theme for February being Ethics, we thought it would be a great idea to invite an upstanding citizen of South Africa’s creative industry to be our speaker. A man who considers his greatest achievement to be creating award-winning work without once doing a scam ad, Ahmed Tilly is the perfect fit. Ahmed Tilly […]

CreativeMornings Johannesburg: Ethics

Reading Time: 1 minute Ethics is a branch of philosophy that deals with systematizing, defending, and recommending concepts of right and wrong conduct. Ethics seeks to resolve questions of human morality by defining concepts such as good and evil. Though they are sometimes broad and largely dependent on the state of a society at a particular time, ethics are present in […]