CreativeMornings: Ahmed Tilly on Ethics

Reading Time: 2 minutes With CreativeMornings’ worldwide theme for February being Ethics, we thought it would be a great idea to invite an upstanding citizen of South Africa’s creative industry to be our speaker. A man who considers his greatest achievement to be creating award-winning work without once doing a scam ad, Ahmed Tilly is the perfect fit. Ahmed Tilly …

Nicetips: 8 February 2016

Reading Time: 2 minutes   1. Focus brings significant improvement. Accept the idea of making one significant improvement in a product or service at a time. Focus on doing one thing and doing it well. It’s hard enough to do one thing well – if you focus on too much, you risk making lacklustre ‘improvements.’ 2. Listen to your …

CreativeMornings Johannesburg: Ethics

Reading Time: < 1 minute Ethics is a branch of philosophy that deals with systematizing, defending, and recommending concepts of right and wrong conduct. Ethics seeks to resolve questions of human morality by defining concepts such as good and evil. Though they are sometimes broad and largely dependent on the state of a society at a particular time, ethics are present in …

Nicetips: 1 February 2016

Reading Time: 2 minutes   1. Multiple, small experiments. Sometimes even the most brilliant, well thought-out marketing executions fall flat. Investing in one big idea for it to fail can land you in hot water.  It’s safer to hedge your bets – experiment with a few ideas and try to keep costs low. 2. If you wait until you’re …

Nicetips: 25 January 2016

Reading Time: 2 minutes   1. Pricing is part of your message. Pricing is one of the most important (and overlooked) factors in marketing. The message you want to send should correspond with your pricing. A higher price gives the impression that your product is a premium one, but this may mean that you have to be prepared to …

Nicetips: 18 January 2016

Reading Time: 2 minutes 1. Your audience. Find them, love them. You need to know exactly who is buying your product and how to reach them. You will achieve greater success if you tailor your marketing to what your target audience are already trying to do on specific sites. Know where you will find your target audience, what they …

CreativeMornings Johannesburg: 2015 Review

Reading Time: 6 minutes It’s been a busy year for CreativeMornings Johannesburg. We hosted ten talks in total, only missing out on two themes – Climate (February) and Time (December). Our speakers were photographers, agency founders, directors, designers, comedians, and artists. They provided us with some amazing insights and commentary on the state of their respective industries, South Africa, …

CreativeMornings Johannesburg: 2015 in Pictures

Reading Time: 3 minutes CreativeMornings Johannesburg hosted ten talks at six different venues in 2015. We think some of our best talks took place in the past twelve months – our speakers provided us with some amazing insights into their lives, some even giving us a little bit of advice taken from their experiences. We thought it would be …

The New Bottom Line

Reading Time: 2 minutes Casey Gerald is a co-founder and the CEO of MBAs Across America, a national movement in the United States of America. Through MBAs Across America, MBAs and entrepreneurs work together to revitalize their country.   In his CreativeMornings talk, Casey speaks about how MBAs across America came to be and why we should ‘give a damn’, …

Seth Godin: Getting the work you want

Reading Time: 2 minutes Seth Godin. Maybe you’ve heard of him, maybe you haven’t. If you haven’t, I’m sure he wouldn’t be offended; here’s why:   If you haven’t heard of him, here’s a little bit of background. Seth Godin is a successful author (17 bestsellers), entrepreneur, marketer, and public speaker. Seth Godin spoke at CreativeMornings/NYC in 2014. In his …