Labels are for cans, not for people

Coca-Cola has changed once again, this time to join the global movement for equality. By removing its own label off its products, Coca-Cola promotes a world without labels and prejudices. Dubai-based agency FP7/DXB, created special cans for the month of Ramadan that feature only the iconic Coca-Cola ribbon graphic  and the message, “Labels are for […]

Marketing Magic

A new day; a new generation!  Generation Y (in South Africa demarcated as born between 1982 and 1994) is not exactly known for an extensive attention span or great brand loyalty.  This group however makes up a major part of the workforce, contributing to the economy today.  Social media and lots of quick, visual and […]


When it comes to creating characters for your film or video, or making design that sticks, having something recognizable and scalable is critically important.  To be able to scale it down to ‘pixels’ and still work means that at ANY size, the design will handle, regardless of the platform. Plus, who doesn’t like a good […]

Liu Pau Kiang’s 80th Anniversary Exhibition

When it comes to creating a visual identity for something that needs to exists in Print, Digital and in an Exhibition space, often creatives start creating complex and detailed elements which become rather difficult to translate to the various mediums. However, sometimes, a simpler more refined approach can lead to a beautiful design that can […]

Cottonhouse Hotel Branding

Apparently when those monks did those mandalas out of those colorful chalks and sand, one of the main goals was a “moving meditation” of forms and shapes. Creating beautiful artworks of this nature is both meditative and detailed. Designer, Kevin Cantrell was inspired by ” cotton spools, guilloche patterns and typography from 18th century Spanish currency” […]

Dominic Wilcox – Innovation

When it comes to coming up with creative ideas, nothing smacks you in the face more than something that is odd and makes you laugh. Its proven to be the kind of content that gets shared the most across various social media platforms and the kind to garner the most attention. When you have a […]

3D Printing Innovation

I’ve recently began looking at buying a 3D printer for making all sorts of epic nonsense for various branding projects, photo and video shoots and just to make incredibly awesome little figurines, for completely non-business related epicness.  I mean, making tangible logos and taking 3D designed elements from projects past and making them real. OH […]

Costello & Hellerstein – A Lesson in Traditional Art Mediums in Branding

Whenever a new branding project comes in after a string of other projects, a large majority of designers and creatives would probably turn to their trust Internetz or digital program to start trawling the world wide web in search of some form of brain spark. Often traditional forms of art and creation fall by the […]

Gbox Studio Packaging

GBOX Studios describe themselves as a “offering the highest quality of work with a comprehensive understanding of modern production to clients, their services include advertising, products, automotive, portraits, beauty, editorial photography and video production. ” And with that amount of services and offerings, one would expect nothing but the best when it comes to their […]