Reading Time: 1 minute Here are a few things that have been under our noses this week. The Rise of the Virtual Restaurant Food delivery apps are reshaping the restaurant industry — and how we eat — by inspiring digital-only establishments that don’t need a dining room or waiters. Concept crocs logo gives ‘ugly’ shoe brand a smart new […]
Author Archives: Rochelle van Eeden
NW Reads – Week 30: 2019
Reading Time: 2 minutes Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research […]
Do humans prefer to talk to machines?
Reading Time: 7 minutes What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a […]
The intersection between brand, business and citizenship
Reading Time: 6 minutes Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We […]
The intersection between brand, business and citizenship
Reading Time: 5 minutes How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, […]
A deeper dive into the Cesspit of Brand Communication
Reading Time: 7 minutes One More Question – The Cesspit of Brand Communications
https://www.nicework.co.za/nice-blog/podcasts/one-more-question-an-offer-no-one-can-refuse/
A fearless podcast by Nicework. DION CHANG, founder of FLUX TRENDS, speaks to ROSS DRAKES, about Generation Z, Dark Social and Trolls in the 21st Century.
The Cesspit of Brand Communication
Reading Time: 7 minutes So what is causing things to move from being discombobulated to “it’s really very complicated” in the world of brand communications? We recorded a conversation recently that opened Pandora’s box for us. We are now in a dive into the complex state of affairs and the various issues brands have to face in the new […]
One More Question: An offer no-one can refuse
Reading Time: 4 minutes One More Question. Featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and Ross Drakes our founder, offering some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses, on an offer no-one can refuse. Tune in every two weeks to hear us ask more interesting questions with other interesting people we have encountered over the last 12 years
Making personalised videos beautiful: Nicework and Infoslips
Reading Time: 1 minute Infoslips create personalised video for companies, resulting in a higher engagement and learning retention rate for the viewer.To illustrate the possibilities of these unique videos, Nicework created the fictional brand ‘Veracity’. The story follows a Veracity employee on his unique journey at the company he works for. The design allows for many moments of personal […]
Why animate one logo when you can animate them all!
Reading Time: 1 minute Some of the work we love the most is when we get to craft an identity for a company or product. If you have 49 seconds to spare, here is a taste of what we have been working on over the last few months. Tell us what your favourite logo is? If that was […]
