Author Archives: Rochelle van Eeden

Do humans prefer to talk to machines?

What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a […]

The intersection between brand, business and citizenship

Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We […]

The intersection between brand, business and citizenship

How do you shift the culture of a brand to an authentic position of care and a place of relevance in society, while building relationships with consumers, that matter and adds to the bottom line? Ross Drakes, our fearless founder, explores not just doing good, but what being good is all about with Sizakele Marutlulle, […]

A deeper dive into the Cesspit of Brand Communication

One More Question – The Cesspit of Brand Communications
https://www.nicework.co.za/nice-blog/podcasts/one-more-question-an-offer-no-one-can-refuse/
A fearless podcast by Nicework. DION CHANG, founder of FLUX TRENDS, speaks to ROSS DRAKES, about Generation Z, Dark Social and Trolls in the 21st Century.

The Cesspit of Brand Communication

So what is causing things to move from being discombobulated to  “it’s really very complicated” in the world of brand communications? We recorded a conversation recently that opened Pandora’s box for us. We are now in a dive into the complex state of affairs and the various issues brands have to face in the new […]

One More Question: An offer no-one can refuse

One More Question. Featuring a conversation with Loic Potjes, Managing Director from Disruptive Leap and Ross Drakes our founder, offering some practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses, on an offer no-one can refuse. Tune in every two weeks to hear us ask more interesting questions with other interesting people we have encountered over the last 12 years

Making personalised videos beautiful: Nicework and Infoslips

Infoslips create personalised video for companies, resulting in a higher engagement and learning retention rate for the viewer.To illustrate the possibilities of these unique videos, Nicework created the fictional brand ‘Veracity’. The story follows a Veracity employee on his unique journey at the company he works for.  The design allows for many moments of personal […]