In Episode #32 of One More Question Ross is joined by Ben Crick, Creative Director at COLLINS San Francisco.
Originally from Australia, Ben relocated to the United States in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity.
Ross and Ben chat about COLLINS’ rebrand of Spotify, the importance of knowing what your clients need and what they love, and how to balance the opposing concepts of craft and scale.
Highlights from the conversation
Design is not what we make. Design is what we make possible for others
Craft is just consideration of every detail. And scale is often about finding efficiencies. And those two notions are kind of at odds with each other
We feel the tension between good business and good design constantly. Good design is so often a factor of time.
It’s critical to have the leadership team in the room because the more understanding you build, the more likely you are to build something that fits the problem
Craft at scale is the same as craft anywhere else. It’s just trying to bring intentionality and consideration to every decision.
I don’t believe in the idea that you need to find a compromise, because I think compromise implies that both sides of the equation gave up on something to meet in the middle
More about Ben
Originally from Australia, Ben relocated to the United States eight years ago in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity. He believes that at the heart of all good design is an equal marriage of concept and craft. A provocative and insightful idea, brought to life with art and finesse.
His portfolio spans a diverse range of brands, from luxury companies to global giants including Spotify, Instagram, and Coca-Cola — garnering particular recognition for his development for uncommonly compelling, far-reaching, systemic identities. The resulting work has been internationally recognized by D&AD, Graphis, Cannes, AGDA, Communication Arts, the Type Directors Club, The One Club for Creativity, the ADC, Print Magazine, and FPO — among others. Designweek named his work for Spotify as some of the most globally defining to date. In 2019 Fast Co named the Mailchimp rebrand one of the best pieces of design in 2019. Just recently he launched a provocative evolution for investment app Robinhood, which has (so far) received a warm reception on Twitter.
Ben moved to San Francisco in 2018 as Creative Director of the COLLINS SF office and has begrudgingly accepted that hiking is now a part of his life.