Most often than not, the fear of going to the dentist is instilled in us from a young age. It’s a fear that doesn’t really seem to go away. Mikhail Esipovich’s dental clinic approached the SHISHKI Branding Agency with a brief of creating a visual identity for the clinic focussing on the main goal of standing out among their competitors demonstrating kindness and softness which is otherwise over-run by the fear of visiting the dentist.
The design team decided to create a minimalistic identity which would showcase not only the serious and professional side of the business but also the kind, playful side that can be trusted by terrified little children.
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