Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it. When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]
Category Archives: Branding
The Fields: Leaving its mark on Pretoria
Reading Time: 3 minutes The Fields is one of Hatfields original student accommodation developments. As part of the refreshed building project, they were eager to bring this new energy to their existing brand identity.
Nicework Reads – Week 38: 2019
Reading Time: 2 minutes Here are some of the things that have come across the computer screens or bedside tables of Nicework this week.
Use your values to thrive in a decentralised world
Reading Time: 6 minutes The world seems to be fascinated with blockchain of late, and since its creation in 2008, it has attracted a fair amount of attention and a rapidly expanding list of use cases. Blockchain gives users a high level of transparency by recording and tracking transactions through a network of computers, and as a result, records […]
You don’t need a podcast
Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky […]
Marketing is tactical. Comedy is brand building: Part 2
Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]
Nicework Reads – Week 30: 2019
Reading Time: 2 minutes Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research […]
Marketing is tactical. Comedy is brand building: Part 1
Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]
Great work comes from honesty and commitment to process
Reading Time: 9 minutes What does it mean to start a business and stay true to your original vision – and what do you do when things change, and each of your partners wants to take a different path? Ross spoke to Carly Ayres (of the now defunct HAWRAF) about her journey in starting a design studio from the […]
The Vignelli Canon
Reading Time: 1 minute I recently re-listened to this podcast featuring the late Massimo Vignelli, best-known for creating the iconic New York City subway map, discusses intellectual elegance, education, love, the pitfalls of marketing, and his long career in design. I urge you to download the Vingelli Canon a concise bible of his approach to designing just about anything. This […]