Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky […]
Category Archives: Branding
Marketing is tactical. Comedy is brand building: Part 2
Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]
NW Reads – Week 30: 2019
Reading Time: 2 minutes Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research […]
Marketing is tactical. Comedy is brand building: Part 1
Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]
Great work comes from honesty and commitment to process
Reading Time: 9 minutes What does it mean to start a business and stay true to your original vision – and what do you do when things change, and each of your partners wants to take a different path? Ross spoke to Carly Ayres (of the now defunct HAWRAF) about her journey in starting a design studio from the […]
The Vignelli Canon
Reading Time: 1 minute I recently re-listened to this podcast featuring the late Massimo Vignelli, best-known for creating the iconic New York City subway map, discusses intellectual elegance, education, love, the pitfalls of marketing, and his long career in design. I urge you to download the Vingelli Canon a concise bible of his approach to designing just about anything. This […]
Unearth Group Branding and Identity
Reading Time: 2 minutes Unearth International is a group of companies who identify local opportunities and aims to unlock the potential of rural communities. Aspiring to uplift locally relevant economies, Unearth targets people, making them aware of the environment that they so diligently reply on. Unearth does this by creating sustainable and locally relevant commercial partnerships. We were challenged with clarifying the way […]
10 Amazing British Craft Beer Label Designs
Reading Time: 1 minute British modern craft beers take pride in their unique and bold artistic design – simplistic, bright and brave labelling is the new face. Craft beer has brought better-tasting brews – and created very exciting opportunities for designers and illustrators to show what they are capable of. Here you can look over the wonderful work of designers, […]
The Mixed Media Sketchbooks of Gosia Herba
Reading Time: 2 minutes Gosia Herba mixes gouache, collage, pencils, crayons, and watercolour to create beautiful compositions in her sketchbook. She illustrates people, animals, and objects in an abstract way that gives them a round, puffy presence. The general feeling of her sketchbook is happy and playful, but also mysterious because in a handful of the paintings you can see the characters […]
Beautiful Corporate Design for Espai Bretanya
Reading Time: 2 minutes Sandra Costa created this beautiful corporate identity for Espai Bretanya, a Brittany cultural institution in Barcelona. The design reflects the geomorphology of Brittany. Sandra Costa is a Graphic Designer originally from Porto, Portugal, currently living and working in Barcelona.