NW Reads – Week 30: 2019

Reading Time: 2 minutes Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research […]

Design Students: No one cares about you…

Reading Time: 1 minute https://youtu.be/u2qbDW_54E8 Are you looking for a new job? Are you entering the job market? Our CEO Ross delivered a Keynote at the Open Window Institute to their graduating class. His hope was to prepare and inspired them to take on the job market with a different perspective in mind. Take what you have learnt and […]

PRINT IS DEAD!

Reading Time: 3 minutes Well, that is what you want everyone to believe. We think we are living in the age where we print has evolved from every day to something special. Printing something presents an opportunity to establish an emotional connection with a reader. When we started Nicework 11 years ago every branding job involved the production of […]

The Vignelli Canon

Reading Time: 1 minute I recently re-listened to this podcast featuring the late Massimo Vignelli, best-known for creating the iconic New York City subway map, discusses intellectual elegance, education, love, the pitfalls of marketing, and his long career in design. I urge you to download the  Vingelli Canon a concise bible of his approach to designing just about anything. This […]

Korean Artist Watercolors Cities She Visits

Reading Time: 2 minutes Artist, graphic designer and illustrator Sunga Park has been travelling the world. Where most of us put our feet up and relax she has been creating soothing watercolour paintings of architecture that she admires during her stay in each location. Hamberg, Germany   Ayasofia, Istanbul Zagreb, Croatia Harrods, London Tom Gates, Oxford View the rest […]

This Guy Turns Coffee Stains into Little Monsters and It’s Awesome

Reading Time: 2 minutes You will never look at coffee stains the same way again. They will no longer be problems in the form of brown blobs, but an opportunity for your imagination to run wild — well that’s how designer Stefan Kuhnigk sees it. There are more than 485 of these little Monsters to date. You can visit […]

Striking Surrealism

Reading Time: 2 minutes Meet Afarin Sajedi – a bold and striking artist creating powerful and surreal artworks. She was educated at Tehran Azad University and has since had numerous exhibitions and shows. Her achievements include various titles and a Golden medal in students’ pencil painting competitions since 1992 and Multi-time Best College Performance titles 2000- 2004 Enjoy a selection of […]