KDD-Dark-Blue

Nicework Reads – Week 42: 2019

Reading Time: 3 minutes Here’s what we’ve been reading and listening to at Nicework. Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet “You want the truth? It’s hopeless. It’s completely hopeless.” That’s what Patagonia founder and chairman Yvon Chouinard told the L.A. Timesabout the plight of […]

Nicework Reads – Week 34: 2019

Reading Time: 1 minute Here are a few things that have been under our noses this week. The Rise of the Virtual Restaurant Food delivery apps are reshaping the restaurant industry — and how we eat — by inspiring digital-only establishments that don’t need a dining room or waiters. Concept crocs logo gives ‘ugly’ shoe brand a smart new […]

Nicework Reads – Week 30: 2019

Reading Time: 2 minutes Here’s what we’ve been reading this week. Creativity, and the cost of losing it. The CMO’s go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing, and cost reductions have cut to the quick. Where should CMOs turn to grow their brands? Our research […]