The value in knowing your True North

Reading Time: 5 minutes Some leaders have long embraced the power of purpose in guiding an organisation to success, but until fairly recently, making that idea a reality has proved challenging.

We are seeing shifts in recognising the importance of purpose and how beneficial it can be when brought to the core of an organisation’s strategy.

How To Build A Community: Care

Reading Time: 6 minutes In its simplest form, the growth of an organisation usually means reaching new customers and convincing them to sign up or to buy what you’re selling. When gaining new customers becomes the principal focus of an organisation, the benefits of building a strong brand community are something that can easily be overlooked.

In the final episode of season 1 of One More Question, we spoke to Kevin Huynh and Bailey Richardson, founding partners of People & Company, about the importance of focusing on people that are already fans of your brand.

One More Question: Louis Janse van Rensburg

Reading Time: < 1 minute In Season 2, Episode #1 Ross and Louis Janse van Rensburg talk about how Heavy Chef got started, how clarity of purpose can be a powerful tool in business, the challenge of scaling purpose alongside the organisation, and Heavy Chef’s work in the entrepreneurial space.

The New Agency

Reading Time: 5 minutes The days of the Mad Men are over and agencies are grappling with the changing face of marketing and advertising. In a previous post, we mentioned that agencies are facing challenging times, but the need for strong, effective creative thinking and outputs is becoming increasingly evident with some of the world’s largest consulting firms buying […]

Brand credibility — to build or to rent?

Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]

Use your values to thrive in a decentralised world

Reading Time: 6 minutes The world seems to be fascinated with blockchain of late, and since its creation in 2008, it has attracted a fair amount of attention and a rapidly expanding list of use cases. Blockchain gives users a high level of transparency by recording and tracking transactions through a network of computers, and as a result, records […]

You don’t need a podcast

Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky […]

Marketing is tactical. Comedy is brand building: Part 2

Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]