KDD-Dark-Blue

Brand credibility — to build or to rent?

Reading Time: 6 minutes In Episode #11 of OneMoreQuestion, Ross sat down with Uno De Waal to chat about brand credibility and how the right kind of collaborations between brands and creatives can help to build it.  When we talk about brand credibility, we mean the trustworthiness of the brand in the mind of the consumer. High levels of […]

Use your values to thrive in a decentralised world

Reading Time: 6 minutes The world seems to be fascinated with blockchain of late, and since its creation in 2008, it has attracted a fair amount of attention and a rapidly expanding list of use cases. Blockchain gives users a high level of transparency by recording and tracking transactions through a network of computers, and as a result, records […]

You don’t need a podcast

Reading Time: 5 minutes Where do you listen to your podcasts? In the morning when you’re getting ready, in the car on the way to work, whilst you’re sitting at your desk, or maybe in the evening, before bed? Notice that we didn’t ask if you listened to podcasts, we asked where you listened to them. It’s a cheeky […]

Marketing is tactical. Comedy is brand building: Part 2

Reading Time: 5 minutes As mentioned in Part 1 of this two-post series, a lot of the marketing we are currently seeing is tactical. It jumps onto trends or looks for the next gimmick to grab attention for a few seconds. It works — sometimes it even drives sales — until the next trend comes along and you’re forced […]

Marketing is tactical. Comedy is brand building: Part 1

Reading Time: 5 minutes Marketing today is tactical. Jumping onto a trend or coming up with the next gimmick to grab attention for a few seconds. We can’t fault it — if it’s well-produced and timed correctly, it works — it puts your brand in front of people and may even produce enough traction to generate sales. Comedy, however, […]

Big agencies, dark alleys, and what it’s going to take to make it out the other side.

Reading Time: 9 minutes We’ve put down some thoughts from our podcast with Spillly to find out a little bit more about the future of big agencies now that consulting firms have started playing in their space.

Great work comes from honesty and commitment to process

Reading Time: 9 minutes What does it mean to start a business and stay true to your original vision – and what do you do when things change, and each of your partners wants to take a different path? Ross spoke to Carly Ayres (of the now defunct HAWRAF) about her journey in starting a design studio from the […]

Do humans prefer to talk to machines?

Reading Time: 7 minutes What does the future of communication hold for brands and companies in a world of super-sonic automation, innovation, hyper-personalised products and services, content marketing, a ton of competition and algorithms? We investigate the feasibility of all things bot coms and the pros and cons of automating customer engagement. We were awed and inspired by a […]

The intersection between brand, business and citizenship

Reading Time: 6 minutes Part #2: The Rise Of Conscious Consumerism And Intersectional Brand Building In part #2 of our blog series, The Intersection Between Brand, Business and Citizenship, we offer some insights to what is at the core of building a brand worthy of consumer loyalty and loop back to the sustainability conversation. Inspired by this podcast. We […]