Thought 06: Rethinking how people buy

Reading Time: 6 minutes Apart from the massive move to online and convenience shopping, people are realising that their local businesses and services are at risk. Being faced with challenging times has caused our economy to slow down — people are facing salary reductions and job losses, and though some restrictions have been lifted, businesses cannot operate in the […]

Thought 05: Craving human connection

Reading Time: 3 minutes In the past, during times of crisis, we came together to march, to riot, to hold hands, to sing. We are social animals. The past weeks and months feel disorientating and different because our human instinct is to connect rather than to isolate. For those who are currently working online, we’ve traded in-person meetings for […]

Thought 04: Expect a scarcity mindset

Reading Time: 6 minutes Household incomes are expected to drop in the coming months (if they haven’t already) and many consumers will be turning a sharp focus to their spending — this is going to impact almost every industry and every country. It’s not a nice thought, but yes, you are going to be affected. Industries that have been […]

Thought 03: What you put in — they will take out the other side

Reading Time: 5 minutes People will remember what you did for them when they needed it. This cuts both ways.  Companies that operate with a clear sense of purpose will find it easier to choose where they can be generous in meaningful ways. It will be easier for them to prioritise the needs of their employees, customers and the […]

Thought 02: Preparing for the lock-in economy

Reading Time: 4 minutes Although Stage 5 lock-down is due to end next week, our transition back to ‘normal’ life will be incremental and is at this stage, unclear. The economy will not switch back on automatically, and you are unlikely to find your position in the market unchanged. Government has detailed the creation of an alert system with […]

Thought 01: This is the largest and fastest leap online that we will ever see

Reading Time: 5 minutes The world has been moving online at a more or less steady pace since 1995, but never has there been a more immediate need for us to do so. Our work, schooling, meetings and appointments have moved online — we’re even catching up with friends and family over conferencing platforms. According to the World Economic […]

The value in knowing your True North

Reading Time: 5 minutes Some leaders have long embraced the power of purpose in guiding an organisation to success, but until fairly recently, making that idea a reality has proved challenging.

We are seeing shifts in recognising the importance of purpose and how beneficial it can be when brought to the core of an organisation’s strategy.