“Caravan Tokyo is a mobile accommodation project located in several strategic areas around the city of Tokyo. These trailers are vintage and have been rescued, renovated, and designed for people to experience a unique stay in Tokyo. Anagrama’s proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture. This led them to create a design line that is simple, basic, and functional, allowing the communication of the brand’s objectives in a concrete and straightforward manner. The colours of the trailers are altered depending on the racing team and its area.”
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the up most attention to details, to providing perfect solutions based on the analysis of tangible data.