Branding and People

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The Saint Etienne Opera House commissioned Brand designer Graphéine to redesign the Opera House visual identity. The redesign had us singing from the roof tops in awe of their clever and simple visual communication.
The objective stated was to restore a sense of closeness with citizens of Saint-Étienne, through a simple and popular communication. The main innovation was the abandonment of the name “Opera Theatre” in favour of “Opera of Saint-Etienne” to reflect an opera house image with its historic public, but also potential audiences.

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Looking for a clever yet simple communication, follow the link to see how:

great brands are communicated, not designed

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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