The Saint Etienne Opera House commissioned Brand designer Graphéine to redesign the Opera House visual identity. The redesign had us singing from the roof tops in awe of their clever and simple visual communication.
The objective stated was to restore a sense of closeness with citizens of Saint-Étienne, through a simple and popular communication. The main innovation was the abandonment of the name “Opera Theatre” in favour of “Opera of Saint-Etienne” to reflect an opera house image with its historic public, but also potential audiences.
Looking for a clever yet simple communication, follow the link to see how: