Fancy some delicious bacon? F. MÉNARD is a family business involved in the pork production trade, lg2boutique, design agency from Montreal came up with the brand positioning statement of ‘We innovate for quality, a family tradition’. This positioning combines the two major strong points for the company: the capacity to innovate in order to offer the best quality meat on the market, and the safeguard of honesty-based family values handed down by its founder. The agency reviewed the architecture of the company’s brands, designed the logo and created the brand’s platform for all the company’s points of contact with its various consumers.
The new identity of F. MÉNARD draws from its tradition and is inspired by the very first logo of this 50-year old company, but displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority.