G-Shock vs State Tretyakov Gallery

G-Shock’s lookbook for its Spring/Summer 2016 collection features skaters in the State Tretyakov Gallery in Moscow.

The photographs portray a distinct contrast of what one would expect to see in an art gallery, but that’s what makes the shots so appealing. They come across as rebellious and youthful with the streetwear-adorned men posing in front of Russian art pieces with their tattoos, skateboards and bikes; some images even feature the boys break dancing and skating through the gallery. Aside from product close ups, almost every shot unassumingly displays G-Shock watches on the skater’s wrists.

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