Google’s new ‘Material Design’ UI a break from the apple dominated design world

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Material design by Google

We have talked a bit about Google’s I/O a lot recently but there were very busy and many things were announced. One of the most interesting is the new Material design. This is google’s approach to unify Android which is a fairly fragmented platform. It is also a bigger step into creating a whole second world, a layer that lives in our smartphones, TVs, watches, browsers and if you are really tech mad in your glasses. They are attempting to shape the new way that we interact with the digital world (obviously with Google at the centre). It comes at the perfect time when seamless wearable technology seems to be at a tipping point.

What we find very interesting is that everything has a certain level of tangibility to it. This is the evolution of the brand bible, it is an ethos or approach that can span multiple applications and screen. Now we wish we bought Google stock a few years ago. You can delve very deeply into material design here.

They even have very fancy words to talk about the new approach

We challenged ourselves to create a visual language for our users that synthesises the classic principles of good design with the innovation and possibility of technology and science. This is material design. This spec is a living document that will be updated as we continue to develop the tenets and specifics of material design.

What we like is the google, apple and Microsoft are all pursuing different angles in UI and UX which will ultimately lead to innovations that will benefit the users (thats us).

Material design by Google Material design by Google

Material design by Google Material design by Google Material design by Google

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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