Hummm Cafe

Reading Time: 2 minutes

Brazilian graphic designer João Ricardo Machado this bright and friendly visual identity and packaging  for Hummm Ice Cream Store.  The visual treatment is inspired by Hummm’s catch phrase:

“There’s this beautiful land where everything is sweet and the rain drops are made of Ice Cream, Milkshake, Coffee and Chocolate. Hummm”.

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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