MOCA is an architecture and design office working out of São Luís, Brazil. Creation, for MOCA Architecture, is to organise space possibilities within an environment. Each unique project generates a new composition, uniting visuality and results in a functional way.
Working with the concept of form/counter form and a modernist aesthetic, Miligrama Design’s Rebeca Prado, Rodrigo Gondim and Victor Garcia created a modular logotype, where each empty spaces combination generates a different composition. As an expansion of this system they utilised the typography itself as pattern, where the empty spaces become filled shapes on the stationery verse.
(featured on Branding Served)