KDD-Dark-Blue

Nicework Reads – Week 38: 2019

Reading Time: 2 minutes

Here are some of the things that have come across the computer screens or bedside tables of Nicework this week.

A Study of 597 Logos Shows Which Kind Is Most Effective

Furthermore, the design characteristics of logos can considerably impact consumer behavior and brand performance. Prior studies on logos have shown that their simplicity or complexity can influence the funding decisions investors make, and that their symmetry or asymmetry can boost brand equity.


The Rock ’n’ Roll Casualty Who Became a War Hero

He had three drill sergeants, two of whom were sadists. Thank God it was the easygoing one who saw it. He was reading a magazine, when he slowly looked up and stared at Everman. Then the sergeant walked over, pointing to a page in the magazine. “Is this you?” It was a photo of the biggest band in the world, Nirvana. Kurt Cobain had just killed himself, and this was a story about his suicide. Next to Cobain was the band’s onetime second guitarist. A guy with long, strawberry blond curls. “Is this you?”


Sapiens

Starting from this provocative idea, Sapiens goes on to retell the history of our species from a completely fresh perspective. It explains that money is the most pluralistic system of mutual trust ever devised; that capitalism is the most successful religion ever invented; that the treatment of animals in modern agriculture is probably the worst crime in history; and that even though we are far more powerful than our ancient ancestors, we aren’t much happier.


Here’s what we’ve been listening to, watching, or playing (just this week).

The genius of the London Tube Map

Design legend Michael Bierut tells the story of the accidental success of one of the most famous maps in the world — the London Tube Map.


KERNTYPE: a kerning game

Your mission is simple: achieve pleasant and readable text by distributing the space between letters. Typographers call this activity kerning. Your solution will be compared to a typographer’s solution, and you will be given a score depending on how close you nailed it. Good luck!


Have you got a problem we could solve? Tell us about it.

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