Even if this Kickstarter project doesn’t reach the necessary pledges to receive funding (which seems hardly unlikely), Jesse Reed & Hamish Smyth have definitely achieved something far greater! The effectively complex signage systems that keep NYC’s underground matrix running smoothly definitely calls for a revived appreciation. The 1970 NYC Transit Authority Graphics Standards Manual is seen as an amazing feat of logical analysis, wonderfully showcasing design’s ability to translate complex systems into clean, clear and effortless pieces of communication.
Jesse Reed & Hamish Smyth’s Kickstarter project proposes a full-size reissue of the NYCTA Graphics Standards Manual, to celebrate and rekindle the great design work contained within.
Slightly turned on by NYC’s Subway typography? It all starts with choosing the right typeface for the job.