Pretty Ugly, Pretty Wise is an ironic activity book by Lukas Zabek for adolescents and persons who are planning to work or study in the design industry, but still aren‘t fully aware of the final direction of their future career. Counseling interviews, brochures and also professional design literature can be overwhelming and confusing and often aren’t of any great help. This is where the Pretty Ugly, Pretty Wise book intervenes by supporting the reader in an entertaining but also educating way.
The reader has to help the character of Jeff, a friendly but unemployed bear and furthermore a self proclaimed designer, graffiti and tattoo artist through different graphic design related adventures. These tasks contain information and questions about amateur design, shape, colour, typography, layout and branding. Once the reader manages to answer the questions and also to finish a chapter, he will receive a giveaway as a reward and for further motivation. Two-coloured Risograph printing.