Rebranding the Swedish Armed Forces

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An interesting article about how the corporate identity of the Swedish Armed Forces was updated.

I like how camouflage has been transformed into those coloured triangular shapes. These shapes were used in sub-branding:

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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