Branding and design company lg2boutique was selected by Telefilm Canada to design the visual identity for Canadian delegations around the world. The design team had to develop a simple but striking corporate image for Canadian talent put forward at festivals and international-level events. Lg2boutique’s task was to create a visual identity inspired by Canada’s geography and typical colors. A task completed with excellence and style. The custom letterings are based on the existing Telefilm Canada logo. Numerous communication materials such as brochures, different printed publicity, invitations, promotional objects, as well as a website were created based on this visual identity.