Cossette agency designed a pair of skate laces for the Montreal Canadiens Children’s Foundation that can be worn with pride. Pride for the players, the HABS and the cause. Quebecers physically and metaphorically tie themselves to the cause.
This is the first series of 5 limited edition, collectible & uniquely different hockey skate laces. Each lace expresses a value that is important to the foundation, their mission and the children, values endorsed and embodied by each Canadiens player. 5 values, 5 players, 5 laces. It signifies the start of a long-term tie to this cause.