Tricolores laces

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Cossette agency designed a pair of skate laces for the Montreal Canadiens Children’s Foundation that can be worn with pride. Pride for the players, the HABS and the cause. Quebecers physically and metaphorically tie themselves to the cause.

This is the first series of 5 limited edition, collectible & uniquely different hockey skate laces. Each lace expresses a value that is important to the foundation, their mission and the children, values endorsed and embodied by each Canadiens player. 5 values, 5 players, 5 laces. It signifies the start of a long-term tie to this cause.

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great brands are communicated, not designed

Published by Ross

Ross grew up on the wrong side of the Jukskei. He studied at Vega and was awarded the Top Student prize at his graduation. After working as a freelancer for four years, he founded Nicework with Ben Vorster. He has a penchant for Scandinavian wood furniture and really nice shirts. He is open to bribery- all iPads are welcome. He also likes chocolate cake and is happily married.

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